databox vs supermetrics
Databox vs Supermetrics — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Databox and Supermetrics take fundamentally different approaches to SEO reporting. Databox is a complete dashboard solution that visualizes your data, while Supermetrics is a data pipeline that moves your metrics into existing tools. If you want beautiful dashboards right out of the box, Databox delivers immediately. If you prefer working in Google Sheets or building custom solutions, Supermetrics gives you that flexibility.
The choice comes down to whether you want a finished reporting product (Databox) or raw data moved into your preferred tools (Supermetrics). Both integrate with major SEO platforms, but they serve your data very differently.
Feature Comparison
Databox excels at pre-built visualizations and real-time dashboards. You get instant SEO dashboards for Google Analytics, Search Console, SEMrush, Ahrefs, and other platforms without building anything. The mobile app lets you monitor KPIs anywhere, and goal tracking helps measure performance against targets. Their template library covers most SEO use cases immediately. Supermetrics focuses purely on data movement. It pulls SEO metrics from 500+ sources into Google Sheets, Looker Studio, BigQuery, and other destinations. The Google Sheets add-on refreshes data automatically, and you can blend multiple sources into single reports. Advanced users can schedule automated data transfers to data warehouses for complex analysis. Neither tool analyzes your SEO data — they just present it. Databox makes prettier dashboards faster, while Supermetrics gives you more control over data structure and destination.
Pricing Comparison
Supermetrics starts at $29/month for basic data transfers, making it the more affordable entry point. However, costs escalate quickly with more data sources and destinations. Enterprise plans can exceed $1,000/month for comprehensive data pipeline needs. Databox begins at $72/month but includes unlimited dashboards, mobile access, and goal tracking from day one. The price stays more predictable as you scale, with higher tiers adding more data sources and team features rather than usage limits. For simple SEO reporting needs, Supermetrics costs less. For comprehensive dashboard requirements, Databox often provides better value despite the higher starting price.
Best For
Choose Databox when you want polished dashboards without technical setup. It's perfect for agencies presenting client reports, marketing teams needing executive summaries, or anyone who values visual design over data manipulation. The mobile app and pre-built templates make it ideal for non-technical users who need professional-looking SEO dashboards immediately. Choose Supermetrics when you prefer working in familiar tools like Google Sheets or need data in specific formats. It's better for analysts who want raw data flexibility, teams already using business intelligence tools, or organizations requiring custom data warehouse integration. The lower starting price also suits smaller budgets.
The Verdict
Databox wins for most SEO teams because it solves the complete reporting problem. You get beautiful dashboards, mobile access, and goal tracking without needing separate visualization tools. Supermetrics is powerful for data movement but requires additional tools to create meaningful reports. Unless you specifically need data in Google Sheets or have existing BI infrastructure, Databox delivers better immediate value for SEO reporting.