Supermetrics
SEO ReportingMarketing data pipeline for cross-platform SEO reporting
Overview
Supermetrics positions itself as the data pipeline solution for marketing teams drowning in scattered analytics. Founded in 2013 by a Finnish team, the platform has grown to serve over 200,000 companies by solving a fundamental problem: getting marketing data from dozens of platforms into usable reports without manual CSV exports.
The tool's core strength lies in its extensive connector library. While many SEO teams juggle data from Google Analytics, Search Console, SEMrush, Ahrefs, and advertising platforms, Supermetrics pulls everything into a single destination. This isn't just another dashboard tool—it's infrastructure that feeds existing reporting workflows.
For SEO professionals, Supermetrics fills a specific gap that standalone tools like Databox or AgencyAnalytics don't address: true data pipeline automation. Rather than building yet another dashboard, it enhances existing workflows by feeding clean, automated data into Google Sheets, Looker Studio, or enterprise BI platforms.
Key features
Multi-Platform Data Connectors
Pulls data from 100+ marketing platforms including Google Analytics, Search Console, Ahrefs, SEMrush, and major ad platforms into unified reports.
Automated Data Refresh
Schedules automatic data pulls from all connected sources, eliminating manual export/import workflows for consistent reporting.
Destination Flexibility
Sends data to Google Sheets, Excel, Looker Studio, Tableau, BigQuery, and other BI tools based on team preferences.
Historical Data Retention
Maintains historical data beyond platform API limits, crucial for long-term SEO trend analysis and year-over-year comparisons.
Custom Calculated Metrics
Creates custom metrics and dimensions by combining data from multiple sources, enabling advanced SEO performance analysis.
White-Label Reporting
Removes Supermetrics branding from client reports and allows custom branding for agency use cases.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Core | $29/mo | 14 data sources, Google Sheets/Excel, basic connectors, email support |
| Super | $99/mo | 50+ data sources, Google Sheets/Excel/Looker Studio, advanced connectors, chat support |
| Pro | $299/mo | 100+ data sources, all destinations, custom fields, priority support |
| Enterprise | Custom | Unlimited sources, data warehouses, custom integrations, dedicated support |
FAQ
Does Supermetrics work with SEO tools like Ahrefs and SEMrush?
Yes, Supermetrics connects to major SEO platforms including Ahrefs, SEMrush, Moz, and Google Search Console. You can combine data from these tools with analytics and advertising data for comprehensive reporting.
What's the difference between Supermetrics and Google Looker Studio?
Looker Studio is a free visualization tool that requires manual data connections. Supermetrics automates data collection from 100+ sources and can feed into Looker Studio or other BI platforms.
Can Supermetrics handle large enterprise SEO datasets?
Enterprise plans support unlimited data sources and direct connections to data warehouses like BigQuery and Snowflake. However, API rate limits from source platforms may still apply.
How does Supermetrics pricing scale with data usage?
Pricing is based on the number of data sources and destinations, not data volume. However, some individual platform connectors may have separate usage-based pricing.
Review Sentiment
907 reviews across 2 sources
Bottom line
One of the better values in seo reporting. Supermetrics delivers connects with over 150 marketing and sales platforms for just $29/mo, earning a 4.4/5 rating. The downside: pricing is steep, especially for agencies that only need a single data.
People love
- +Connects with over 150 marketing and sales platforms for seamless data consolidation
- +Extremely easy to use for migrating multi-source data into unified reports and dashboards
- +Strong custom reporting and dashboard capabilities with a feature score of 8.7 on G2
Common complaints
- –Pricing is steep, especially for agencies that only need a single data source but pay nearly $3K/year
- –Data occasionally disconnects monthly requiring manual reconnection of social media accounts
- –Value-for-money rated just 3.8 on Capterra, reflecting widespread cost concerns
Last updated Feb 2026