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Supermetrics

SEO Reporting

Marketing data pipeline for cross-platform SEO reporting

Overview

Supermetrics positions itself as the data pipeline solution for marketing teams drowning in scattered analytics. Founded in 2013 by a Finnish team, the platform has grown to serve over 200,000 companies by solving a fundamental problem: getting marketing data from dozens of platforms into usable reports without manual CSV exports.

The tool's core strength lies in its extensive connector library. While many SEO teams juggle data from Google Analytics, Search Console, SEMrush, Ahrefs, and advertising platforms, Supermetrics pulls everything into a single destination. This isn't just another dashboard tool—it's infrastructure that feeds existing reporting workflows.

For SEO professionals, Supermetrics fills a specific gap that standalone tools like Databox or AgencyAnalytics don't address: true data pipeline automation. Rather than building yet another dashboard, it enhances existing workflows by feeding clean, automated data into Google Sheets, Looker Studio, or enterprise BI platforms.

Score breakdown

Composite Score

33.5

#1 of 7 in SEO Reporting#10 of 508 overall

Feature Depth0.0

Ease of Use65.0

Data Quality10.0

Value for Money75.0

Integration50.0

Market Traction18.0

Our review

The leading marketing data pipeline tool for connecting SEO and marketing data sources to spreadsheets, BI tools, and data warehouses. Not an SEO tool itself but essential infrastructure for SEO reporting and analysis at scale.

Pros

✓100+ marketing data source connectors
✓Direct integration with Google Sheets, Excel, Looker Studio
✓Data warehouse destinations (BigQuery, Snowflake)
✓Scheduling and automation of data pulls
✓Trusted by 750K+ users

Cons

—Not an SEO analysis tool - data connector only
—Pricing scales with number of connectors
—No built-in visualization or dashboard
—Can be complex to set up for non-technical users

Best for

SEO teams consolidating data from multiple toolsAgencies building automated client reportingData teams building SEO data warehouses

Key features

Multi-Platform Data Connectors

Pulls data from 100+ marketing platforms including Google Analytics, Search Console, Ahrefs, SEMrush, and major ad platforms into unified reports.

Automated Data Refresh

Schedules automatic data pulls from all connected sources, eliminating manual export/import workflows for consistent reporting.

Destination Flexibility

Sends data to Google Sheets, Excel, Looker Studio, Tableau, BigQuery, and other BI tools based on team preferences.

Historical Data Retention

Maintains historical data beyond platform API limits, crucial for long-term SEO trend analysis and year-over-year comparisons.

Custom Calculated Metrics

Creates custom metrics and dimensions by combining data from multiple sources, enabling advanced SEO performance analysis.

White-Label Reporting

Removes Supermetrics branding from client reports and allows custom branding for agency use cases.

Pricing

Plan	Price	Includes
Core	$29/mo	14 data sources, Google Sheets/Excel, basic connectors, email support
Super	$99/mo	50+ data sources, Google Sheets/Excel/Looker Studio, advanced connectors, chat support
Pro	$299/mo	100+ data sources, all destinations, custom fields, priority support
Enterprise	Custom	Unlimited sources, data warehouses, custom integrations, dedicated support

Price verified 2025-02-01 · USDView vendor pricing

FAQ

Does Supermetrics work with SEO tools like Ahrefs and SEMrush?

Yes, Supermetrics connects to major SEO platforms including Ahrefs, SEMrush, Moz, and Google Search Console. You can combine data from these tools with analytics and advertising data for comprehensive reporting.

What's the difference between Supermetrics and Google Looker Studio?

Looker Studio is a free visualization tool that requires manual data connections. Supermetrics automates data collection from 100+ sources and can feed into Looker Studio or other BI platforms.

Can Supermetrics handle large enterprise SEO datasets?

Enterprise plans support unlimited data sources and direct connections to data warehouses like BigQuery and Snowflake. However, API rate limits from source platforms may still apply.

How does Supermetrics pricing scale with data usage?

Pricing is based on the number of data sources and destinations, not data volume. However, some individual platform connectors may have separate usage-based pricing.

Capabilities

AI Visibility Metrics

—Share of Voice

—Sentiment Analysis

—Citation Tracking

—Source Attribution

—Competitor Tracking

—Position Ranking

—Trend Tracking

—Alert System

—Geo/Location Filter

—Language Filter

—Persona Filter

—Content Recommendations

—Crawler Analytics

—Traffic Attribution

Content & Optimization

—Content Editor

—Content Generation

—Content Briefs

—Content Audit

—Schema Generator

—LLMs.txt Generator

—Site Audit

Entity SEO

—Knowledge Graph Builder

—Entity Extraction

—Entity Linking

—Schema Automation

—Internal Linking

—Linked Data Support

—Wikidata Integration

—Google KG Integration

Traditional SEO

—Keyword Rank Tracking

—Local Rank Tracking

—Mobile Rank Tracking

—SERP Features Tracking

—Pixel Position Tracking

—CTR Estimation

—Keyword Cannibalization

—Keyword Difficulty

—Keyword Research

—SEO Forecasting

—Market Share Analysis

Technical & Integrations

✓API

—Webhooks

✓CSV Export

—PDF Export

—White Label

—Chrome Extension

—WordPress Plugin

—JS Library

✓Google Sheets

—MCP Server

✓SSO

—Open Source

Deployment: cloud

Integrations

Google SheetsLooker StudioExcelPower BIBigQuerySnowflakeGoogle Analytics 4Google AdsFacebook AdsInstagram InsightsLinkedIn AdsMicrosoft AdvertisingTikTok AdsPinterest AdsReddit AdsYouTubeShopifyAmazon AdsHubSpotMarketoSalesforceSlackZapierTableauMicrosoft FabricDatabricksGoogle Search ConsoleAhrefsApple Search AdsWooCommerceBigCommerceAdobe CommerceActiveCampaignBrevoCampaign MonitorKlaviyoGoogle Campaign Manager 360Twitter/X OrganicAmplitudeAdjustAppsFlyerBranch

Social Proof

200,000+ companies in 120 countries

Notable Customers

ShopifyUberAmazonNestléHeinekenSamsungIntelMichelinVolkswagenSiemenseBayPayPal

How does Supermetrics compare?

vs agencyanalyticsCompare →vs databoxCompare →vs looker-studioCompare →vs raven-toolsCompare →vs dashthisCompare →

View all comparisons →

aiseo.is Score

33.5

#1 of 7 in SEO Reporting

Garrett SmithExpert reviewer

20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

Capterra★★★★½4.4 G2★★★★½4.4

Overall★★★★½4.4

907 reviews across 2 sources

People love

+Connects with over 150 marketing and sales platforms for seamless data consolidation
+Extremely easy to use for migrating multi-source data into unified reports and dashboards
+Strong custom reporting and dashboard capabilities with a feature score of 8.7 on G2

Common complaints

–Pricing is steep, especially for agencies that only need a single data source but pay nearly $3K/year
–Data occasionally disconnects monthly requiring manual reconnection of social media accounts
–Value-for-money rated just 3.8 on Capterra, reflecting widespread cost concerns

🟠Reddit sentiment

mixed

10 threads in PPC, GoogleDataStudio, dataengineering

Expensive pricing / increasing costsGold standard for data pulling and agency reportingReliability issues with large data volumesGood for Google Data Studio integration

“I can say with confidence that supermetrics is the best tool to simply pull data.”
r/PPC

“Supermetrics pricing is not stable, they change it every single year increasing”
r/dataengineering

🔵𝕏 sentiment

mixed

7 posts

Expensive subscription costsBeing replaced by custom AI solutionsMissing integrations (Shopify)Positive feature updates (API/MCP access)

“@Supermetrics now includes API/MCP access on all plans. Previously it was reserved for Enterprise. Clearly adapting to the new reality of using our own AIs as an interface Thank you! This is what I wanted but couldn't get from @funnel.”
@ChrisLloyd__

“My AI automation stack costs me £46.80/month. It replaced £345/month in SEO & PPC software subscriptions. [...] ❌ Supermetrics: £30/mo [...] Total: £𝟯𝟰𝟱/𝗺𝗼𝗻𝘁𝗵”
@risewithphil

Last updated Feb 2026

Quick Facts

CategorySEO Reporting

Starting price$29/mo

Annual price$37/month billed yearly

Pricing modelSubscription

Free tierNo

Free trial14 days

EnterpriseAvailable

Founded2013

HQHelsinki, Finland

StageSeries-b

Websitesupermetrics.com

LinkedInProfile ↗

Twitter@Supermetrics

Target Market

Ideal for

SEO managerscontent marketersperformance marketersagenciesdata analystsmarketing teamsenterprises

Industries

SaaSe-commerceagenciesretailfinance

Market activity

Supermetrics — Supermetrics Expands AI Analytics Integrations

Supermetrics announced new integrations with major AI platforms and expanded data connector capabilities for marketing analytics in 2026. The partnerships aim to streamline data pipeline automation for SEO and marketing teams.

2026-02-01