raven-tools vs supermetrics
Raven Tools vs Supermetrics — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
You're looking at two fundamentally different approaches to SEO reporting. Raven Tools is an all-in-one SEO platform built specifically for agencies doing client reporting, while Supermetrics is a data pipeline that pulls SEO metrics from various sources into your existing spreadsheets and dashboards.
The core difference: Raven Tools gives you a complete SEO suite with built-in reports, while Supermetrics gives you the raw data to build whatever reporting system you want. This shapes everything from pricing to workflow integration.
Feature Comparison
Raven Tools delivers a complete SEO reporting package with rank tracking, site auditing, backlink monitoring, and white-label client reports. You get keyword research tools, competitor analysis, and social media monitoring all within one dashboard. The platform handles data collection, analysis, and presentation automatically. Supermetrics takes the opposite approach — it's purely a data connector. It pulls SEO data from Google Search Console, Google Analytics, SEMrush, Ahrefs, and dozens of other sources into Google Sheets, Looker Studio, Power BI, or your data warehouse. You get more data sources (200+ connectors) but zero built-in analysis or reporting templates. Supermetrics excels at combining SEO data with paid advertising, social media, and other marketing channels in unified reports. The technical difference is significant: Raven Tools processes and interprets your data, while Supermetrics just moves it where you need it.
Pricing Comparison
Supermetrics starts at $29/month for basic connectors to Google Sheets and Looker Studio, making it the budget winner. Raven Tools begins at $49/month but includes rank tracking for 1,500 keywords, site auditing, and complete reporting infrastructure. At higher tiers, the value proposition flips. Raven Tools' agency plans include unlimited white-label reports and comprehensive SEO toolsets that would cost hundreds monthly if assembled separately. Supermetrics pricing scales with data volume and destinations — enterprise accounts pulling large datasets into multiple platforms can hit $500+ monthly just for data transfer.
Best For
Raven Tools works best for SEO agencies and consultants who need to deliver professional client reports without building custom reporting infrastructure. If you want rank tracking, auditing, and white-label reports ready to send, Raven Tools handles the entire workflow from data collection to client presentation. Supermetrics is ideal for data-driven marketing teams that already have reporting infrastructure and want to centralize SEO data with other marketing channels. If you're building custom dashboards, feeding data warehouses, or need to combine SEO metrics with paid advertising and social media data in sophisticated analyses, Supermetrics gives you the flexibility.
The Verdict
Choose Raven Tools if you need a complete SEO reporting solution that works immediately. It's purpose-built for SEO professionals who want comprehensive tools without technical complexity. Choose Supermetrics if you have existing reporting infrastructure and need flexible data integration. For most SEO agencies and consultants, Raven Tools delivers better value since it includes the entire reporting stack, not just data movement.