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About

The person behind the index.

GS

Garrett Smith

SEO practitioner with two decades of experience navigating every major search algorithm update from Florida to the AI era. Now focused on the intersection of artificial intelligence and search — where the industry is heading and what practitioners need to know.

20+
Years in SEO
From directory submissions to AI Overviews
3+
Years AI for SEO
Early adopter of AI-powered search optimization
20K+
Campaigns managed
Across local, enterprise, and e-commerce
300+
Tools reviewed
Hands-on testing of every major AI SEO tool

About aiseo.is

aiseo.is is a knowledge base built for SEO practitioners navigating the shift to AI-powered search. The site catalogues tools, defines terminology, documents workflows, and provides head-to-head comparisons — all reviewed by practitioners, not marketers.

Every tool review is based on hands-on testing. Every glossary definition is written for practitioners who need precision, not padding. Every workflow is battle-tested across real campaigns.

The site is updated regularly as new tools launch, existing tools evolve, and the AI search landscape shifts. If a tool changes its pricing, features, or positioning, the review gets updated.

Editorial approach

Content on aiseo.is is AI-assisted and human-reviewed. Initial drafts are generated using Claude, then reviewed and edited for accuracy, tone, and practical value. Every piece of content goes through fact-checking against official sources before publication.

Tool reviews take a position. If one tool is clearly better than another for a specific use case, the review says so. No diplomatic cop-outs, no “both are great tools” hedging. Practitioners deserve clear, honest guidance.

Expertise

AI Content OptimizationTechnical SEOLocal SEOGoogle Business ProfileEnterprise SEO StrategyAI Search (SGE/AIO)Programmatic SEOLink Building