agencyanalytics vs supermetrics
AgencyAnalytics vs Supermetrics — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
AgencyAnalytics and Supermetrics solve the same fundamental problem — SEO reporting — but take completely different approaches. AgencyAnalytics is a turnkey white-label reporting platform built specifically for agencies, offering everything from rank tracking to automated client dashboards. Supermetrics is a data pipeline that excels at pulling SEO data from dozens of sources but requires you to build your own reports.
The choice comes down to whether you want a complete reporting solution (AgencyAnalytics) or maximum flexibility with data sources (Supermetrics). Most agencies picking between these two are either outgrowing basic reporting tools or need to consolidate data from multiple SEO platforms into unified client reports.
Feature Comparison
AgencyAnalytics delivers an all-in-one SEO reporting suite with built-in rank tracking, site audits, backlink monitoring, and Google Analytics integration. Their white-label dashboards automatically update with client data, and you can customize everything from logos to domain names. The platform includes automated report scheduling, goal tracking, and even call tracking for local SEO campaigns. Supermetrics takes the opposite approach — it's purely a data connector that pulls information from 200+ marketing platforms including Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog. You can push this data into Google Sheets, Data Studio, Tableau, or your data warehouse. Supermetrics doesn't provide any built-in reporting interface, but it connects to virtually every SEO tool you're already using. The fundamental difference: AgencyAnalytics replaces your current SEO tools with their integrated platform, while Supermetrics enhances your existing tool stack by making the data work together.
Pricing Comparison
AgencyAnalytics starts at $12/month for the Freelancer plan covering 5 campaigns, jumping to $18/month for agencies managing 10 campaigns. Their Pro plan at $36/month handles 25 campaigns with full white-labeling, while Enterprise pricing scales based on campaign volume. Each "campaign" typically represents one client website. Supermetrics begins at $29/month for their Core plan, which includes Google Sheets and basic connectors. The Super plan at $79/month adds Data Studio and more advanced data sources, while their Enterprise tier starts around $299/month for data warehouse connections and custom integrations. Pricing scales based on data volume and connector usage rather than client count. For pure cost-per-client reporting, AgencyAnalytics wins decisively. But if you need enterprise-grade data integration across multiple platforms, Supermetrics provides more value despite the higher entry price.
Best For
AgencyAnalytics works best for agencies wanting an all-in-one SEO reporting solution with minimal technical setup. If you're currently using multiple tools for rank tracking, site audits, and reporting, AgencyAnalytics can replace most of them while providing professional white-label dashboards your clients will actually read. It's perfect for agencies focused on local SEO, content marketing, or traditional SEO services where the built-in features cover your core needs. Supermetrics excels when you're already invested in best-in-class SEO tools like Ahrefs, SEMrush, or Screaming Frog but struggle to create unified reports. If your team includes data analysts, you're working with enterprise clients who demand custom reporting, or you need to combine SEO data with paid advertising and social media metrics, Supermetrics provides the flexibility to build exactly what you need.
The Verdict
Choose AgencyAnalytics if you want to simplify your SEO reporting workflow and your current toolstack feels fragmented. At $18/month per 10 campaigns, it's the more cost-effective option for most agencies and includes everything you need for professional client reporting. Pick Supermetrics if you're committed to using specialized SEO tools but need better data integration. The $79/month Super plan makes sense when you're already spending hundreds on SEMrush, Ahrefs, and other premium tools but struggle to create cohesive reports that combine all your data sources.