databox vs agencyanalytics
Databox vs AgencyAnalytics — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Databox and AgencyAnalytics both handle SEO reporting, but they serve fundamentally different audiences. Databox is a general business analytics platform that happens to integrate SEO data alongside sales, marketing, and operational metrics. AgencyAnalytics is purpose-built for SEO agencies, with white-label reporting and comprehensive rank tracking at its core.
The choice between them often comes down to scope: do you need SEO reporting as part of a broader business intelligence strategy, or do you need dedicated SEO reporting tools with agency-specific features?
Feature Comparison
AgencyAnalytics delivers more comprehensive SEO-specific functionality. It includes built-in rank tracking for unlimited keywords, automated site audits, backlink monitoring, and local SEO tracking across multiple locations. The platform integrates with Google Search Console, Google Analytics, Google My Business, and major social platforms to create unified client reports. Databox takes a different approach, focusing on data visualization and KPI tracking across business functions. While it connects to SEO tools like SEMrush, Ahrefs, and Moz, it doesn't include native SEO features like rank tracking or site auditing. Instead, it excels at combining SEO metrics with broader business data — showing how organic traffic correlates with revenue, or comparing SEO performance against paid advertising spend. AgencyAnalytics also provides white-label capabilities that Databox lacks, allowing agencies to brand reports with their own logos and domains. This includes client portal access where clients can view real-time dashboards without seeing the AgencyAnalytics branding.
Pricing Comparison
AgencyAnalytics starts at $12/month for freelancers, covering 5 campaigns with unlimited rank tracking and basic reporting. Their agency plans scale from $18/month (10 campaigns) to $179/month (100 campaigns). Each campaign typically represents one client website with comprehensive tracking. Databox begins at $72/month for their Starter plan, supporting up to 10 users and 10 data sources. This price point reflects its positioning as an enterprise business intelligence tool rather than a dedicated SEO solution. The Starter plan includes their full dashboard building capabilities but limits data refresh rates and historical data retention. For agencies managing multiple clients, AgencyAnalytics offers significantly better value. A mid-sized agency tracking 20 client websites would pay around $49/month with AgencyAnalytics versus $72/month minimum with Databox, while getting far more SEO-specific functionality.
Best For
Databox works best for businesses that need SEO reporting as part of a comprehensive business intelligence setup. If you're tracking SEO performance alongside sales metrics, customer support KPIs, and financial data in executive dashboards, Databox's broad integration capabilities and visualization tools make more sense than specialized SEO software. AgencyAnalytics is the clear choice for SEO agencies and consultants. The white-label reporting, comprehensive rank tracking, automated audits, and client portal features are specifically designed for agency workflows. The pricing structure also aligns with agency business models, scaling based on client count rather than user seats.
The Verdict
AgencyAnalytics wins for most SEO use cases. Unless you specifically need to blend SEO data with broader business metrics in executive dashboards, AgencyAnalytics provides more SEO functionality at a lower cost. The white-label features and agency-focused design make it the obvious choice for SEO professionals, while the comprehensive toolset handles everything most businesses need for SEO reporting without requiring additional rank tracking or audit tools.