Databox
SEO ReportingMulti-source dashboard builder for SEO performance tracking
Overview
Databox transforms disconnected SEO data into unified performance dashboards that actually get used. Founded in 2012, this Austrian company has built one of the most versatile reporting platforms for digital marketers, with particular strength in SEO data visualization and client reporting.
The platform's core strength lies in its 100+ native integrations, covering everything from Google Analytics and Search Console to premium SEO tools like Ahrefs, Semrush, and Moz. Unlike basic reporting tools that focus on single data sources, Databox excels at combining SEO metrics with broader business data, creating dashboards that connect organic traffic to revenue and business outcomes.
What sets Databox apart from competitors like Looker Studio or AgencyAnalytics is its focus on real-time monitoring and mobile accessibility. The platform refreshes data hourly for most sources and provides native mobile apps that let teams monitor SEO performance on the go. This makes it particularly valuable for agencies managing multiple client accounts or in-house teams needing executive visibility into SEO performance.
Key features
Multi-Source Data Integration
Connects to 100+ platforms including Google Analytics, Search Console, Ahrefs, Semrush, and social media APIs for unified reporting.
Pre-Built SEO Templates
Ready-made dashboard templates for organic traffic, keyword rankings, backlinks, and technical SEO metrics with industry benchmarks.
Real-Time Alerting
Automated notifications when KPIs hit thresholds, including traffic drops, ranking changes, or goal completions delivered via email or Slack.
White Label Reporting
Custom branding and client portals for agencies to deliver professional reports under their own brand identity.
Mobile Dashboard Access
Native mobile apps for iOS and Android allowing stakeholders to monitor SEO performance on any device with offline capabilities.
Data Warehouse Connections
Direct integrations with BigQuery, Snowflake, and other enterprise data sources for combining SEO data with business intelligence.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 3 data sources, 3 users, basic dashboards |
| Starter | $72/mo | 10 data sources, 5 users, custom branding, alerts |
| Professional | $135/mo | 25 data sources, 15 users, white labeling, advanced metrics |
| Growth | $319/mo | 50 data sources, 50 users, API access, custom reporting |
| Premium | $799/mo | Unlimited sources, unlimited users, dedicated support |
FAQ
Does Databox connect to all major SEO tools?
Yes, Databox integrates with Google Analytics, Search Console, Ahrefs, Semrush, Moz, and 100+ other platforms through native APIs. Third-party tools without direct integration can be connected via CSV upload or API webhooks.
How does Databox pricing compare to competitors?
Databox costs more than Google Looker Studio but less than enterprise solutions like Supermetrics. The $72/month starter plan offers good value for small agencies needing white-label reporting.
Can I customize SEO dashboard templates?
Yes, all templates are fully customizable. You can modify metrics, add custom calculations, change visualizations, and create completely custom dashboards from scratch using their drag-and-drop builder.
What's included in the free tier?
The free plan includes 3 data source connections, 3 user accounts, and basic dashboard functionality. It's sufficient for individual SEOs monitoring Google Analytics, Search Console, and one additional tool.
Does Databox handle historical data importing?
Yes, Databox imports historical data based on each platform's API limitations. Google Analytics provides 4 years, Ahrefs offers 5 years, while some social platforms only provide 30-90 days of historical data.
Review Sentiment
397 reviews across 2 sources
Bottom line
Start free, upgrade if it clicks. Databox earns a 4.5/5 for centralizes KPIs from 130+ data sources, with paid plans from $72/mo. The most common criticism: report customization options are limited for advanced use cases.
People love
- +Centralizes KPIs from 130+ data sources into unified dashboards
- +Intuitive dashboard builder requires no technical skills
- +Real-time metric tracking with granular drill-down capabilities
Common complaints
- –Report customization options are limited for advanced use cases
- –Dashboard load times can be slow with many connected sources
- –Pricing feels steep once you exceed the free-tier metric limits
Last updated Feb 2026