Raven Tools
SEO ReportingWhite-label SEO reporting platform built for agencies
Overview
Raven Tools positions itself as an agency-focused SEO reporting platform that's been serving digital marketing agencies since 2007. Built during the early days of professional SEO reporting, it offers white-label reports, rank tracking, and site auditing tools specifically designed for agencies managing multiple clients. The platform emphasizes simplicity and reliability over modern features, making it a straightforward choice for agencies that prioritize client reporting over advanced analysis.
The Nashville-based company has maintained a steady presence in the SEO reporting space, though it faces increasing competition from newer platforms like AgencyAnalytics and Whatagraph. Raven Tools differentiates itself through its focus on white-label branding and its relatively affordable entry point at $49 per month. Unlike all-in-one SEO platforms like Semrush or Ahrefs, Raven Tools concentrates specifically on reporting and client communication rather than comprehensive SEO research.
The platform integrates with established data sources including Google Analytics, Google Search Console, Majestic, and Moz to aggregate SEO metrics into client-ready reports. This integration approach means Raven Tools functions more as a reporting layer than a primary SEO research tool, which suits agencies already using other platforms for keyword research and competitive analysis.
Key features
White-Label Reporting
Customizable SEO reports with your agency branding and logo. Automated delivery to clients via email or client portal access.
Rank Tracking
Daily keyword position monitoring across Google, Bing, and Yahoo. Track local rankings by location and device type.
Site Auditor
Technical SEO crawler that identifies issues like broken links, duplicate content, and missing meta tags. Generates actionable audit reports.
Competitor Analysis
Monitor competitor rankings, backlinks, and content performance. Compare your clients against up to 10 competitors.
Link Manager
Track and monitor backlink profiles with automated alerts for lost or new links. Integration with Majestic for comprehensive link data.
Content Research
Find trending topics and content opportunities using built-in research tools and social media monitoring.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Start | $49/mo | 2 domains, basic reports, rank tracking, site auditor |
| Grow | $109/mo | 20 domains, white-label reports, competitor analysis, link manager |
| Thrive | $199/mo | 80 domains, advanced reporting, API access, custom branding |
| Lead | $299/mo | 200 domains, priority support, advanced integrations |
FAQ
Does Raven Tools offer white-label reporting?
Yes, Raven Tools specializes in white-label SEO reports that can be fully customized with your agency branding, logo, and color scheme. Reports can be automated and delivered directly to clients.
How accurate is Raven Tools rank tracking?
Raven Tools provides daily rank tracking with location-specific results. While generally reliable, some users report occasional discrepancies with manual searches due to personalization factors.
Can I integrate Raven Tools with other SEO platforms?
Raven Tools integrates with Google Analytics, Google Search Console, Majestic, and Moz. However, it has fewer native integrations compared to newer platforms like AgencyAnalytics.
Is Raven Tools suitable for small agencies?
Yes, the $49/month starting plan makes it accessible for small agencies managing a few clients. The white-label reporting helps smaller agencies appear more professional to clients.
How does Raven Tools compare to newer reporting platforms?
Raven Tools offers solid core functionality but lacks some modern features like AI insights or advanced data visualization found in newer platforms. It's reliable but showing its age in terms of interface design.
Review Sentiment
337 reviews across 3 sources
Bottom line
Start free, upgrade if it clicks. Raven Tools earns a 4.9/5 for all-in-one reporting pulls from 20+ data sources, with paid plans from $49/mo. The most common criticism: data accuracy lags behind industry-leading tools like Ahrefs.
People love
- +All-in-one reporting pulls from 20+ data sources including Google Ads and Analytics
- +Unlimited report storage with interactive, customizable templates
- +Reasonably priced compared to enterprise SEO suites
Common complaints
- –Data accuracy lags behind industry-leading tools like Ahrefs and Semrush
- –Customer support is slow and unresponsive according to many reviewers
- –Lacks depth in local SEO, content optimization, and real-time rank updates
Last updated Feb 2026