raven-tools vs dashthis
Raven Tools vs DashThis — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Raven Tools and DashThis tackle the same core problem: creating professional SEO reports for agencies and consultants. However, they approach it from completely different angles. Raven Tools positions itself as an all-in-one SEO platform that happens to excel at reporting, while DashThis is purely a dashboard tool that connects to your existing SEO stack.
The choice between them often comes down to whether you want a complete SEO toolkit or prefer to keep your current tools and just upgrade your reporting game. Raven Tools gives you rank tracking, site audits, and competitive analysis alongside reporting features. DashThis focuses exclusively on making beautiful, automated dashboards that pull data from whatever tools you're already using.
Feature Comparison
Raven Tools delivers a comprehensive SEO platform with built-in rank tracking for unlimited keywords, website audits that check for technical issues, and competitive analysis tools. Their white-label reporting lets agencies completely rebrand everything with custom logos and domains. The platform includes link building tools, social media monitoring, and integrates with Google Analytics, Google Ads, and Facebook Ads data. DashThis takes a pure data aggregation approach. It connects to over 30 marketing platforms including SEMrush, Ahrefs, Google Search Console, Google Analytics, and most major ad platforms. You get automated data refreshing, drag-and-drop dashboard building, and scheduled report delivery. The real strength is in data visualization — DashThis creates cleaner, more visually appealing reports than most SEO tools' native reporting features. Where Raven Tools wins is comprehensiveness. You get actual SEO functionality beyond just reporting. DashThis wins on specialization — if you already have great SEO tools, DashThis makes their data look significantly better in client presentations.
Pricing Comparison
Both tools start at $49/month, but you get vastly different value propositions. Raven Tools' Start plan includes 2 campaigns, rank tracking for up to 1,500 keywords, website auditing for 2 sites, and white-label reporting for unlimited clients. Their Pro plan at $109/month bumps you to 20 campaigns and 15,000 keywords. DashThis's Individual plan at $49/month covers 3 dashboards with data from up to 1,000 rows per widget. Their Business plan at $149/month jumps to 10 dashboards with 5,000 rows per widget. The pricing scales based on data volume rather than number of clients, which can get expensive if you're pulling large datasets. Raven Tools offers better value if you need the actual SEO tools. DashThis makes more sense if you already have a preferred SEO stack and just want better reporting.
Best For
Raven Tools is the better choice for smaller agencies or consultants who want an all-in-one solution. If you're currently paying for rank tracking, site auditing, and reporting tools separately, Raven Tools consolidates everything at a reasonable price. The built-in SEO functionality means you're not just paying for pretty reports — you're getting actual research and monitoring capabilities. It's particularly strong for agencies handling local SEO clients who need consistent rank tracking and white-label reporting. DashThis works best for established agencies already invested in premium SEO tools like Ahrefs or SEMrush. If you love your current SEO stack but hate the reporting experience, DashThis transforms that data into client-ready presentations. It's ideal for agencies with diverse tool preferences across team members or those serving clients who specifically request data from certain platforms.
The Verdict
Choose Raven Tools if you need both SEO functionality and reporting, or if you're starting from scratch and want everything in one place. The combination of rank tracking, auditing, and white-label reporting at $49/month is hard to beat for smaller operations. However, if you're already committed to enterprise SEO tools and just need better client reporting, DashThis creates significantly more polished dashboards that make your existing data shine. For pure reporting quality and automation, DashThis wins — but Raven Tools delivers more overall value for most agencies.