agencyanalytics vs raven-tools
AgencyAnalytics vs Raven Tools — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both AgencyAnalytics and Raven Tools target the same market — agencies needing white-label SEO reporting for clients. But these platforms have taken notably different paths since their founding in the late 2000s. AgencyAnalytics has evolved into a comprehensive multi-channel reporting hub, while Raven Tools has maintained its focus primarily on traditional SEO metrics.
The choice between them often comes down to how much you're willing to pay for modern features versus sticking with proven SEO fundamentals. AgencyAnalytics costs significantly less to start but offers more integrated data sources, while Raven Tools commands premium pricing for what's become a more focused toolset.
Feature Comparison
AgencyAnalytics pulls data from over 80 integrations including Google Analytics, Search Console, Facebook Ads, Google Ads, and social media platforms into unified client dashboards. Their rank tracking covers desktop, mobile, and local results with automated reporting that clients can access 24/7. The platform includes website auditing, backlink monitoring, and conversion tracking all under one roof. Raven Tools focuses more narrowly on core SEO functions — rank tracking, site audits, and competitor analysis — but executes these well. Their audit tool covers technical SEO issues comprehensively, and their rank tracking includes SERP feature tracking. However, Raven Tools integrates fewer third-party data sources, meaning you'll likely need additional tools for comprehensive client reporting. AgencyAnalytics wins on breadth of data integration and automation features. Their drag-and-drop report builder and automated client reporting save significantly more time than Raven Tools' more manual approach to report generation.
Pricing Comparison
AgencyAnalytics starts at $12/month for basic reporting, scaling to enterprise plans that still undercut Raven Tools' entry point. Their pricing model charges per campaign/client, making it predictable for growing agencies. Raven Tools starts at $49/month, positioning itself as a premium option. While this includes more advanced SEO features out of the box, you're paying over 4x the entry cost for functionality that overlaps significantly with AgencyAnalytics' cheaper tiers. The pricing gap becomes even more stark at scale — AgencyAnalytics remains cost-effective for agencies managing dozens of clients, while Raven Tools' pricing can become prohibitive for high-volume agencies.
Best For
AgencyAnalytics is better for agencies wanting comprehensive client reporting that goes beyond SEO. If you're selling digital marketing services that include PPC, social media, or conversion optimization alongside SEO, AgencyAnalytics' multi-channel approach and lower pricing make it the clear choice. It's also superior for agencies prioritizing automation and client self-service features. Raven Tools works better for agencies that focus exclusively on technical SEO and want deeper audit capabilities. If your client work centers heavily on technical site optimization and you need detailed crawl data, Raven Tools' specialized approach might justify the higher cost.
The Verdict
AgencyAnalytics wins this comparison for most agencies. The combination of lower pricing, broader feature set, and superior automation makes it a better value proposition. Unless you're running a highly specialized technical SEO consultancy, AgencyAnalytics provides everything you need at a fraction of Raven Tools' cost while offering room to expand your service offerings.