Make
AutomationVisual automation for complex SEO workflows
Overview
Make (formerly Integromat) is the most powerful visual automation platform for SEO professionals who need to connect multiple tools and data sources. Founded in 2012 by a Czech team, Make has evolved into a sophisticated workflow builder that handles complex SEO operations without requiring coding skills. Unlike simpler automation tools, Make excels at multi-step scenarios involving data transformation, conditional logic, and error handling.
The platform's strength lies in its ability to create sophisticated workflows that would typically require custom development. For SEO teams managing multiple clients or complex campaigns, Make bridges the gap between basic automation and full-scale custom solutions. Its visual approach makes it accessible to non-developers while offering the depth that technical SEO professionals need for advanced use cases.
Make's positioning against Zapier is interesting—while Zapier dominates simple trigger-action automations, Make targets users who need more control over data flow and processing logic. This makes it particularly valuable for SEO workflows that involve data analysis, reporting, and multi-platform orchestration.
Key features
Visual Workflow Builder
Drag-and-drop interface for creating complex automation scenarios without coding. Includes conditional logic, loops, and error handling for sophisticated SEO workflows.
1,800+ App Integrations
Native connections to major SEO tools like Ahrefs, Semrush, Google Search Console, plus AI platforms, CMS systems, and data sources.
HTTP/API Module
Universal connector for any REST API, enabling custom integrations with proprietary tools or newer platforms not yet in their app library.
Data Transformation Tools
Built-in functions for parsing, filtering, aggregating, and reformatting data between different tools and formats.
Scheduled Execution
Time-based triggers for automated reporting, monitoring, and routine SEO tasks like rank tracking data collection.
Webhooks and Real-time Triggers
Instant execution based on external events like content publishing, form submissions, or tool notifications.
Error Handling and Retry Logic
Automatic error recovery, retry mechanisms, and detailed execution logs for maintaining reliable long-running workflows.
Team Collaboration
Shared scenarios, team templates, and role-based permissions for agency and enterprise SEO teams.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1,000 operations/month, 2 active scenarios |
| Core | $9/mo | 10,000 operations, unlimited scenarios, webhooks |
| Pro | $16/mo | 40,000 operations, apps, custom functions |
| Teams | $29/mo | 80,000 operations, team features, priority support |
| Enterprise | Custom | Unlimited operations, dedicated support, custom apps |
FAQ
Can Make integrate with custom SEO tools or proprietary APIs?
Yes, Make's HTTP module can connect to any REST API, making it ideal for custom tools or platforms without native integrations. You can also build custom apps for frequently used proprietary systems.
How does Make compare to Zapier for SEO workflows?
Make offers more advanced features like multi-step branching, loops, and data manipulation at lower pricing. While Zapier has more pre-built SEO app integrations, Make's flexibility makes it better for complex workflows.
What's the learning curve for non-technical SEO professionals?
The visual interface is intuitive, but complex workflows require understanding of data structures and logic flow. Most SEO professionals can handle basic automations within a few hours, while advanced scenarios may need some technical support.
Can Make handle bulk SEO operations without hitting rate limits?
Yes, Make includes built-in rate limiting, delay functions, and batch processing capabilities. You can configure scenarios to respect API limits of connected SEO tools while processing large datasets.
Is Make suitable for enterprise SEO teams?
Absolutely. Enterprise plans offer unlimited operations, team management features, and dedicated support. Many large SEO agencies use Make to standardize workflows across multiple client accounts.
Review Sentiment
2,900 reviews across 2 sources
Bottom line
Make punches above its weight at $9/mo: visual workflow builder makes complex SEO automation accessible. The main trade-off is steeper learning curve than Zapier, but the value is hard to beat in automation.
People love
- +Visual workflow builder makes complex SEO automation accessible to non-developers
- +10,000 operations for $9/mo is dramatically cheaper than Zapier for complex workflows
- +HTTP module connects to any API — enabling custom SEO tool integrations
Common complaints
- –Steeper learning curve than Zapier for simple automations
- –Fewer pre-built app integrations (2,800) compared to Zapier's 7,000+
- –Error handling and debugging can be frustrating for complex multi-step scenarios
Last updated Feb 2026