Make
AutomationVisual automation for complex SEO workflows
Overview
Make (formerly Integromat) is the most powerful visual automation platform for SEO professionals who need to connect multiple tools and data sources. Founded in 2012 by a Czech team, Make has evolved into a sophisticated workflow builder that handles complex SEO operations without requiring coding skills. Unlike simpler automation tools, Make excels at multi-step scenarios involving data transformation, conditional logic, and error handling.
The platform's strength lies in its ability to create sophisticated workflows that would typically require custom development. For SEO teams managing multiple clients or complex campaigns, Make bridges the gap between basic automation and full-scale custom solutions. Its visual approach makes it accessible to non-developers while offering the depth that technical SEO professionals need for advanced use cases.
Make's positioning against Zapier is interesting—while Zapier dominates simple trigger-action automations, Make targets users who need more control over data flow and processing logic. This makes it particularly valuable for SEO workflows that involve data analysis, reporting, and multi-platform orchestration.
Score breakdown
Composite Score
36.9Our review
Make (formerly Integromat) is a powerful visual automation platform that connects apps and services to automate complex workflows. For SEO teams, it enables automated reporting, content distribution, data syncing between SEO tools, and custom monitoring pipelines without code.
Pros
- ✓Visual workflow builder with branching logic
- ✓1000+ app integrations including major SEO tools
- ✓More powerful than Zapier for complex multi-step automations
- ✓Generous free tier for getting started
Cons
- —Not an SEO tool — requires building custom workflows
- —Learning curve for complex automations
- —Operations-based pricing can scale up quickly
Best for
Key features
Visual Workflow Builder
Drag-and-drop interface for creating complex automation scenarios without coding. Includes conditional logic, loops, and error handling for sophisticated SEO workflows.
1,800+ App Integrations
Native connections to major SEO tools like Ahrefs, Semrush, Google Search Console, plus AI platforms, CMS systems, and data sources.
HTTP/API Module
Universal connector for any REST API, enabling custom integrations with proprietary tools or newer platforms not yet in their app library.
Data Transformation Tools
Built-in functions for parsing, filtering, aggregating, and reformatting data between different tools and formats.
Scheduled Execution
Time-based triggers for automated reporting, monitoring, and routine SEO tasks like rank tracking data collection.
Webhooks and Real-time Triggers
Instant execution based on external events like content publishing, form submissions, or tool notifications.
Error Handling and Retry Logic
Automatic error recovery, retry mechanisms, and detailed execution logs for maintaining reliable long-running workflows.
Team Collaboration
Shared scenarios, team templates, and role-based permissions for agency and enterprise SEO teams.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1,000 operations/month, 2 active scenarios |
| Core | $9/mo | 10,000 operations, unlimited scenarios, webhooks |
| Pro | $16/mo | 40,000 operations, apps, custom functions |
| Teams | $29/mo | 80,000 operations, team features, priority support |
| Enterprise | Custom | Unlimited operations, dedicated support, custom apps |
FAQ
Can Make integrate with custom SEO tools or proprietary APIs?
Yes, Make's HTTP module can connect to any REST API, making it ideal for custom tools or platforms without native integrations. You can also build custom apps for frequently used proprietary systems.
How does Make compare to Zapier for SEO workflows?
Make offers more advanced features like multi-step branching, loops, and data manipulation at lower pricing. While Zapier has more pre-built SEO app integrations, Make's flexibility makes it better for complex workflows.
What's the learning curve for non-technical SEO professionals?
The visual interface is intuitive, but complex workflows require understanding of data structures and logic flow. Most SEO professionals can handle basic automations within a few hours, while advanced scenarios may need some technical support.
Can Make handle bulk SEO operations without hitting rate limits?
Yes, Make includes built-in rate limiting, delay functions, and batch processing capabilities. You can configure scenarios to respect API limits of connected SEO tools while processing large datasets.
Is Make suitable for enterprise SEO teams?
Absolutely. Enterprise plans offer unlimited operations, team management features, and dedicated support. Many large SEO agencies use Make to standardize workflows across multiple client accounts.
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Integrations
Social Proof
350,000+ organizations
Notable Customers
aiseo.is Score
#1 of 5 in Automation
Review Sentiment
2,900 reviews across 2 sources
People love
- +Visual workflow builder makes complex SEO automation accessible to non-developers
- +10,000 operations for $9/mo is dramatically cheaper than Zapier for complex workflows
- +HTTP module connects to any API — enabling custom SEO tool integrations
Common complaints
- –Steeper learning curve than Zapier for simple automations
- –Fewer pre-built app integrations (2,800) compared to Zapier's 7,000+
- –Error handling and debugging can be frustrating for complex multi-step scenarios
🔵𝕏 sentiment
positive3 posts
“https://www.make.com/en gives you more control. You can branch logic, format data, and build proper flows. Great for structured processes — but large setups can still get messy to maintain.”
@d_oluwafolarin
“Tool Name: Make Best for: ecommerce Price Range: $10 - $60 Free Version: Yes Beneftis: Visual automation builder, Advanced logic, App integrations”
@abdulwaheed689
Last updated Feb 2026
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