make vs phantombuster
Make vs PhantomBuster — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Make and PhantomBuster represent two distinct approaches to automation for SEO and marketing teams. Make positions itself as a comprehensive visual automation platform that can connect virtually any tool or API, while PhantomBuster focuses specifically on social media automation and web scraping for growth hacking and outreach campaigns.
The choice between these platforms often comes down to scope versus specialization. Make appeals to teams building complex, multi-step SEO workflows that span various tools and data sources. PhantomBuster attracts marketers who need ready-made automation templates for social platforms, lead generation, and link building outreach.
Feature Comparison
Make excels as a universal connector, offering over 1,000 pre-built integrations and the ability to connect to any API through HTTP modules. Its visual scenario builder lets you create complex workflows involving content creation, data processing, reporting automation, and cross-platform synchronization. You can build elaborate SEO workflows that trigger keyword research, update content calendars, sync data between tools like Ahrefs and Google Sheets, and even incorporate AI services for content optimization. PhantomBuster takes a different approach with 100+ pre-built "Phantoms" designed specifically for social media automation and web scraping. These include LinkedIn profile scrapers, Instagram follower extractors, Twitter automation tools, and email finder services. While less flexible than Make's approach, PhantomBuster's templates work immediately without configuration, making it faster to launch specific outreach campaigns or competitor analysis projects. Make handles data processing and transformation better through its built-in functions and routers, while PhantomBuster focuses on data extraction and simple actions across social platforms. For complex SEO workflows involving multiple tools, Make provides superior integration capabilities.
Pricing Comparison
Make starts at $9/month for 1,000 operations, with a free tier offering 1,000 operations monthly. The pricing scales based on operations consumed, making it cost-effective for teams with moderate automation needs. Enterprise plans provide unlimited operations for heavy users. PhantomBuster's entry point is significantly higher at $56/month, though it includes 2,000 automation units and access to all Phantoms. The free plan offers 300 automation units monthly. While more expensive upfront, PhantomBuster's pricing includes the value of pre-built templates that would take hours to recreate in Make. For budget-conscious teams running diverse automation workflows, Make delivers better value. PhantomBuster justifies its higher cost for teams focused primarily on social media outreach and lead generation.
Best For
Make is the better choice for SEO agencies and in-house teams building comprehensive automation workflows that span multiple tools and data sources. If you need to connect Google Analytics to content management systems, sync keyword data between tools, automate reporting, or build custom AI-powered content workflows, Make's flexibility and extensive integration library make it indispensable. PhantomBuster suits digital marketers, link builders, and growth hackers who need immediate access to social media automation and web scraping capabilities. Choose PhantomBuster if your primary needs involve LinkedIn outreach, competitor analysis, email finding, or social media growth hacking where speed of deployment matters more than workflow complexity.
The Verdict
Make wins for most SEO teams due to its superior flexibility, lower entry price, and ability to handle complex multi-tool workflows. Unless your automation needs center specifically on social media outreach and web scraping, Make's universal approach provides better long-term value and growth potential for evolving SEO strategies.