make vs bardeen
Make vs Bardeen — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Make and Bardeen both promise to automate your SEO workflows without coding, but they take fundamentally different approaches. Make focuses on deep integrations between hundreds of tools and APIs, building complex multi-step workflows that can handle everything from content distribution to technical SEO monitoring. Bardeen specializes in browser-based automation, excelling at scraping competitor data, automating repetitive tasks in your browser, and leveraging AI to make decisions within workflows.
The core difference comes down to scope versus simplicity. Make is the power tool for SEO teams who need sophisticated workflows connecting multiple platforms — think automatically distributing content to 10 different channels based on performance metrics, or triggering technical SEO audits when certain conditions are met. Bardeen shines for individual SEOs who want to automate specific browser-based tasks like competitor research, lead generation, or data extraction without the complexity of enterprise automation.
Feature Comparison
Make offers 1,400+ integrations with tools like Ahrefs, SEMrush, Google Analytics, and virtually every major SEO platform. Its visual workflow builder lets you create complex conditional logic, error handling, and multi-branch workflows. You can trigger automations based on webhooks, schedules, or API calls, making it powerful for comprehensive SEO operations that span multiple tools and data sources. Bardeen takes a different approach with its browser extension and AI-powered automation. It excels at tasks like scraping SERP data, extracting competitor information, automating LinkedIn outreach, and building workflows that interact directly with web interfaces. The AI component can make decisions within workflows, like choosing which data to extract or how to format outputs. While it has fewer formal integrations than Make, it can work with any web-based tool through browser automation. Where Make requires you to understand APIs and data structures, Bardeen uses AI to interpret web pages and extract data intelligently. This makes it more accessible for marketers who want results without technical complexity.
Pricing Comparison
Both tools start around $10/month, but the value proposition differs significantly. Make's $9/month Pro plan includes 10,000 operations and access to all integrations, making it excellent value for teams running multiple complex workflows. Their higher tiers scale to unlimited operations for enterprise use cases. Bardeen's $10/month Professional plan focuses on unlimited automations and premium AI features. While cheaper than Make's equivalent enterprise tiers, Bardeen's browser-based approach means you're somewhat limited to web-accessible data and tasks. Make's ability to work with APIs and webhooks provides more scalability for large SEO operations.
Best For
Make is the better choice for SEO agencies and larger teams who need to connect multiple tools in sophisticated workflows. If you're running comprehensive SEO operations that involve content management systems, analytics platforms, reporting tools, and client communication systems all working together, Make's depth of integrations and workflow complexity makes it indispensable. Bardeen suits individual SEOs and smaller teams who primarily work in browsers and want to automate specific research and outreach tasks. If your workflow involves competitor analysis, SERP monitoring, lead generation from social platforms, or data extraction from websites, Bardeen's AI-powered browser automation will save you hours without requiring technical expertise.
The Verdict
Choose Make if you need enterprise-grade workflow automation that connects multiple SEO tools and platforms. Its integration ecosystem and workflow complexity make it the superior choice for comprehensive SEO operations. Choose Bardeen if you want to automate browser-based SEO tasks quickly and easily, particularly for research, scraping, and simple outreach workflows. For most individual SEOs, Bardeen's simplicity and AI features provide better immediate value.