Whatagraph
SEO ReportingCross-channel marketing report automation for agencies and teams
Overview
Whatagraph positions itself as the reporting automation solution for digital marketing agencies drowning in client reporting demands. Built in 2015 by a team in Vilnius, the platform tackles the universal agency problem of spending 20+ hours monthly compiling data from scattered marketing tools into client-presentable formats.
Unlike pure analytics tools, Whatagraph focuses specifically on cross-channel report automation. It pulls data from 40+ marketing platforms including Google Analytics, Search Console, Ahrefs, Semrush, Facebook Ads, and Google Ads, then combines everything into branded, automated reports. This makes it fundamentally different from dashboard tools like Looker Studio or single-channel reporting solutions.
The platform's strength lies in its agency-first design. Where tools like Databox excel at internal team dashboards, Whatagraph optimizes for external client delivery with extensive white-labeling, automated PDF generation, and client-friendly visualizations. It's built for agencies that need to deliver consistent, professional reports at scale without technical overhead.
Score breakdown
Composite Score
30.8Our review
Whatagraph is a marketing analytics and reporting platform that consolidates data from 45+ marketing sources into automated visual reports. Popular with agencies for white-label client reporting across SEO, PPC, social, and email channels.
Pros
- ✓Connects 45+ data sources including Google Analytics, Search Console, Ahrefs, SEMrush
- ✓White-label automated reporting for agencies
- ✓Visual drag-and-drop report builder
- ✓Scheduled report delivery to clients
Cons
- —Not an SEO tool — purely a reporting/analytics aggregator
- —Pricing can be steep for small agencies
- —Data is only as good as the connected sources
Best for
Key features
Cross-Channel Data Integration
Connects 40+ marketing platforms including Google Analytics, Search Console, Facebook Ads, and major SEO tools into unified reports. Eliminates manual data compilation from multiple sources.
Automated Report Generation
Schedules and sends branded PDF or live dashboard reports automatically to clients and stakeholders. Reduces reporting workload from hours to minutes per client.
Visual Report Builder
Drag-and-drop interface with pre-built templates and custom widgets for creating client-ready reports. No design skills required to produce professional-looking deliverables.
White-Label Branding
Customizes reports with agency logos, colors, and custom domains to maintain brand consistency. Clients see your agency's branding, not Whatagraph's.
Real-Time Data Synchronization
Updates reports with live data from connected sources, ensuring stakeholders always see current performance metrics. Eliminates outdated snapshot reporting.
Team Collaboration Tools
Allows multiple team members to work on reports with role-based permissions and approval workflows. Streamlines agency reporting processes and quality control.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Professional | $199/mo | 10 data sources, 10 reports, white-label branding, email automation |
| Premium | $399/mo | 30 data sources, 25 reports, advanced widgets, custom domains |
| Business | $699/mo | 50 data sources, 50 reports, team collaboration, API access |
| Enterprise | Custom | Unlimited sources, reports, dedicated support, custom integrations |
FAQ
How many data sources can Whatagraph connect to?
Whatagraph integrates with over 40 marketing platforms including Google Analytics, Search Console, Ahrefs, Semrush, Facebook Ads, Google Ads, and most major SEO and marketing tools. Higher-tier plans support more simultaneous connections.
Can I customize the look of reports for my agency?
Yes, Whatagraph offers extensive white-labeling options including custom logos, color schemes, fonts, and even custom domains. Your clients will see your agency's branding throughout the entire reporting experience.
Does Whatagraph work with SEO tools like Ahrefs and Semrush?
Yes, Whatagraph has native integrations with major SEO platforms including Ahrefs, Semrush, Moz, and others. You can combine SEO metrics with PPC, social, and analytics data in unified reports.
How often does the data update in reports?
Most data sources sync every 24 hours, though some platforms like Google Ads can update more frequently. Real-time data availability depends on the source platform's API limitations, not Whatagraph.
Is there a limit on how many reports I can create?
Report limits vary by plan, starting at 10 reports on the Professional plan up to unlimited on Enterprise. Each report can contain multiple pages and data sources within the plan limits.
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Integrations
Social Proof
1,000+ marketing agencies and brands
Notable Customers
Testimonials
“Whatagraph's AI saves time and energy for our marketing specialists. And the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.”
“Whatagraph has become an essential partner for scaling our reporting—and my teams love it because it saves so much time. We'd recommend it to any team looking to automate data reporting and use AI for insights.”
“Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.”
aiseo.is Score
#6 of 7 in SEO Reporting
Review Sentiment
333 reviews across 2 sources
People love
- +Cross-channel marketing reports combine SEO, PPC, and social data in visual dashboards
- +40+ data source connectors including Google Analytics, Search Console, and major SEO tools
- +Automated report scheduling delivers branded reports to clients on a set cadence
Common complaints
- –Starting at $199/mo is expensive compared to alternatives like DashThis or Looker Studio
- –Data from multiple sources can have inconsistencies that require manual reconciliation
- –Custom report layout customization rated only 3.5 stars — design flexibility limited
🟠Reddit sentiment
mixed10 threads in PPC, digital_marketing, BusinessIntelligence
“whatagraph served us for years and I was happy to have the tool, it pretty much everything we needed!”
r/PPC
“Having used both Looker Studio and an alternative platform, I can confidently say that the latter, Whatagraph, is a superior choice for marketing analytics and data visualization.”
r/BusinessIntelligence
🔵𝕏 sentiment
positive4 posts
“I've been using Whatagraph and would highly recommend it.”
@CBDHeavenSent
“We use whatagraph but have a good amount of clients on it. If you are looking for something on a budget, power my analytics is a great value (faster than dataslayer in my experience and less painful and expensive as supermetrics)”
@theericcarlson
Last updated Feb 2026
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