whatagraph vs dashthis
Whatagraph vs DashThis — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Whatagraph and DashThis solve the same core problem: pulling scattered marketing data into automated client reports. But they target different market segments with distinct pricing strategies. Whatagraph positions itself as an enterprise solution with advanced cross-channel capabilities, while DashThis focuses on affordable automation for smaller agencies.
The choice between them usually comes down to budget and complexity needs. Whatagraph's $199 starting price reflects its comprehensive feature set and white-label capabilities, while DashThis at $49/month prioritizes accessibility for smaller teams who need basic automated reporting without the enterprise bells and whistles.
Feature Comparison
Whatagraph excels at cross-channel data visualization, combining SEO metrics from tools like SEMrush and Ahrefs with PPC data from Google Ads and social metrics from Facebook and LinkedIn. Their template library includes industry-specific report formats for agencies serving different verticals. The platform also offers advanced white-labeling options, allowing agencies to completely customize the interface with their branding. DashThis takes a more straightforward approach to data integration. It connects to the same major SEO tools and platforms but focuses on clean, simple dashboard creation rather than complex cross-channel analysis. Their drag-and-drop interface makes it easy to create basic reports, but lacks Whatagraph's advanced data manipulation and custom KPI creation features. However, DashThis does include automated email delivery and basic white-labeling at lower price points. Both platforms integrate with Google Analytics, Google Search Console, and major SEO tools, but Whatagraph offers more granular control over data presentation and supports more enterprise-level integrations like Salesforce and HubSpot.
Pricing Comparison
The pricing gap between these tools is substantial. DashThis starts at $49/month for up to 3 dashboards and 10 data sources, making it accessible for freelancers and small agencies. Their mid-tier plan at $149/month includes unlimited dashboards and white-labeling. Whatagraph's $199 entry point reflects its enterprise positioning, but includes more comprehensive features out of the box: unlimited reports, advanced data blending, and full white-label customization. For larger agencies managing 20+ client accounts, Whatagraph's per-report pricing often becomes more cost-effective than DashThis's per-dashboard model.
Best For
DashThis is the clear choice for smaller agencies and freelancers who need clean, automated reporting without breaking the budget. If you're managing under 10 clients and need basic SEO reporting combined with PPC and social data, DashThis delivers exactly what you need at a price point that won't strain cash flow. Whatagraph makes sense for established agencies with enterprise clients who expect sophisticated reporting and custom branding. If you're regularly presenting to C-suite executives or managing complex multi-channel campaigns where data relationships matter more than simple metrics display, Whatagraph's advanced features justify the higher cost.
The Verdict
Choose DashThis if you're starting out or running a lean operation where cost control matters more than advanced features. Choose Whatagraph if you're an established agency that can justify the higher cost with the value delivered to enterprise clients. For most small to medium agencies, DashThis offers the better value proposition unless you specifically need Whatagraph's advanced cross-channel analysis capabilities.