whatagraph vs raven-tools
Whatagraph vs Raven Tools — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Choosing between Whatagraph and Raven Tools comes down to scope and budget. Whatagraph is a cross-channel marketing automation platform that pulls SEO data alongside PPC, social media, and other marketing channels into unified dashboards. Raven Tools is a dedicated SEO reporting platform built specifically for agencies that need comprehensive site audits, rank tracking, and white-label reports.
The fundamental difference is focus versus breadth. Raven Tools goes deep on SEO-specific features like technical audits and SERP tracking, while Whatagraph excels at combining SEO metrics with broader marketing performance data in visually striking automated reports.
Feature Comparison
Whatagraph's strength lies in its data source integrations — it connects to Google Analytics, Search Console, Google Ads, Facebook Ads, and dozens of other platforms to create unified marketing dashboards. The platform automatically generates reports with professional visualizations and can deliver them to clients on schedule. However, its SEO-specific features are relatively basic compared to dedicated SEO tools. Raven Tools offers comprehensive SEO functionality including technical site audits, backlink analysis, keyword rank tracking, and competitor research. Its white-label reporting system allows agencies to brand reports completely with their own logo and colors. The platform also includes link building tools and SERP feature tracking that Whatagraph lacks entirely. For agencies managing multiple marketing channels, Whatagraph's automated cross-channel reporting saves significant time. But for pure SEO work, Raven Tools provides deeper analysis capabilities and more actionable insights for technical optimization.
Pricing Comparison
The pricing gap is substantial. Raven Tools starts at $49/month and offers a free tier, making it accessible for smaller agencies or freelancers. Their pricing scales reasonably with additional domains and keywords tracked. Whatagraph starts at $199/month with no free option, positioning it squarely in enterprise territory. This higher price point reflects its broader feature set and advanced automation capabilities, but it prices out many smaller agencies that could benefit from its cross-channel approach.
Best For
Choose Whatagraph when you're managing integrated marketing campaigns across multiple channels and need to show clients how SEO performance connects to overall marketing ROI. Its automated reporting and professional visualizations are ideal for agencies handling enterprise clients who want comprehensive marketing dashboards rather than technical SEO deep-dives. Choose Raven Tools when SEO is your primary focus and you need detailed technical analysis, rank tracking, and competitor research. Its lower price point and specialized SEO features make it perfect for SEO agencies, consultants, and in-house teams that need actionable SEO insights without paying for marketing automation they won't use.
The Verdict
For most SEO-focused agencies, Raven Tools is the smarter choice. At one-fourth the price, it delivers superior SEO-specific functionality including technical audits and rank tracking that Whatagraph simply can't match. Only choose Whatagraph if you're already managing multi-channel marketing campaigns and need its cross-platform reporting automation — but be prepared to supplement it with dedicated SEO tools for technical analysis.