whatagraph vs supermetrics
Whatagraph vs Supermetrics — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
If you're choosing between Whatagraph and Supermetrics for SEO reporting, you're essentially deciding between automated visual reports versus flexible data pipelines. Whatagraph builds polished, client-ready reports automatically, while Supermetrics focuses on getting your data where you need it — whether that's Google Sheets, Data Studio, or your data warehouse.
The core difference comes down to workflow: Whatagraph does the heavy lifting of report creation for you, while Supermetrics gives you the raw materials to build reports in your preferred tools. This shapes everything from pricing to the technical skill required to get value from each platform.
Feature Comparison
Whatagraph excels at automated report generation with professional templates that combine SEO data with PPC and social metrics. You connect your data sources once, and it continuously generates branded reports with charts, insights, and explanations that you can send directly to clients. The platform includes automated insights that highlight performance changes and trends across all your marketing channels. Supermetrics takes a different approach — it's purely focused on data extraction and delivery. You get 300+ connectors including all major SEO tools like Google Search Console, SEMrush, and Ahrefs, but you build the actual reports in Google Sheets, Looker Studio, or your BI tool of choice. Supermetrics shines with its data refresh automation and ability to blend data from multiple SEO sources into a single destination. The key feature gap is visualization versus flexibility. Whatagraph creates the charts and narratives for you, while Supermetrics requires you to build dashboards yourself but gives you unlimited customization options.
Pricing Comparison
The pricing structures reflect their different approaches entirely. Supermetrics starts at $29/month with a free tier that includes basic Google Sheets integration, making it accessible for small agencies or solo consultants testing automated reporting. Their paid plans scale based on data volume and destinations. Whatagraph starts at $199/month with no free tier, targeting agencies that bill clients for reporting services. This higher entry point reflects the value of automated report creation — you're paying for the time saved in manual report building and the professional presentation layer. For agencies serving multiple clients, Whatagraph's pricing can justify itself quickly if you're currently spending 10+ hours monthly on manual reporting. But if you're comfortable building dashboards or already have a reporting process in tools like Data Studio, Supermetrics delivers better value per dollar.
Best For
Whatagraph is the better choice when you need client-ready reports without technical setup. If you're an agency that bills for reporting services, serves clients who want automated monthly reports, or lacks in-house data visualization skills, Whatagraph eliminates the manual work. It's particularly strong for agencies managing 5+ clients where consistent, branded reporting justifies the premium pricing. Supermetrics wins when you need maximum flexibility or have specific reporting requirements. Choose it if you're already proficient with Google Sheets or BI tools, need to combine SEO data with custom business metrics, or want to build reporting into existing workflows. It's also the obvious choice for businesses on tight budgets or those just starting with automated SEO reporting.
The Verdict
For most agencies, Supermetrics offers better value unless you're specifically selling reporting as a service. The $170/month price difference between entry tiers buys you significant flexibility and room to grow. Whatagraph makes sense when client presentation and time-saving automation justify the premium, but Supermetrics' data pipeline approach serves more use cases at a fraction of the cost.