postaga vs snov-io
Postaga vs Snov.io — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Postaga and Snov.io both tackle link building through email outreach automation, but they come from different angles. Postaga was built specifically for SEO professionals who need to find link opportunities and execute outreach campaigns in one platform. Snov.io started as a broader sales automation tool that marketers adapted for link building campaigns.
The core difference lies in specialization versus versatility. Postaga integrates prospect discovery with campaign management in an SEO-focused workflow, while Snov.io offers powerful email automation tools that require more manual setup for link building contexts.
Feature Comparison
Postaga's strength is its integrated approach to link building. The platform automatically finds relevant websites and contacts based on your content or keywords, then suggests personalized outreach angles. Its AI analyzes target sites to recommend specific collaboration opportunities like guest posts, resource page additions, or broken link replacements. The email sequences are pre-built for common link building scenarios, saving hours of template creation. Snov.io excels at email discovery and verification with one of the largest contact databases available. Its Email Finder can locate decision-maker contacts across virtually any website, while Email Verifier ensures high deliverability rates. The drip campaign builder offers more customization options than Postaga, but requires manual prospect research and campaign angle development. Snov.io also includes advanced features like email warm-up and A/B testing that Postaga lacks. For campaign management, Postaga provides built-in CRM functionality designed around link building metrics like response rates and successful placements. Snov.io's CRM is more general-purpose but integrates with popular sales tools like HubSpot and Salesforce.
Pricing Comparison
Snov.io starts at $30/month for 1,000 credits (covering email finding and sending), making it significantly more budget-friendly than Postaga's $84/month entry point. However, serious link builders will quickly exceed Snov.io's credit limits and need higher tiers around $75-99/month. Postaga's pricing includes unlimited prospect discovery and campaign management, making it better value for high-volume outreach. Both offer free tiers, but Postaga's 25 contacts per month is more useful for testing actual campaigns than Snov.io's 50 email searches without sending capabilities.
Best For
Postaga works best for SEO agencies and in-house marketers who want a complete link building solution without cobbling together multiple tools. If you're running ongoing campaigns for multiple clients or need to quickly scale from prospect research to email sequences, Postaga's integrated workflow saves significant time. It's particularly valuable for teams who want link building templates and strategies built into their tools. Snov.io is better for experienced link builders who need maximum flexibility in their outreach campaigns. If you're already comfortable with prospect research and campaign strategy, Snov.io's superior email finding capabilities and customizable automation can deliver better results. It's also the clear choice for teams using link building as part of broader sales or PR efforts.
The Verdict
Choose Postaga if you want plug-and-play link building automation with minimal setup time. Its higher price point pays for itself through integrated prospect discovery and pre-built campaign templates that work out of the box. Choose Snov.io if you need the most comprehensive email finding capabilities and don't mind manually configuring your link building workflows.