linkee vs snov-io
Linkee vs Snov.io — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Linkee and Snov.io both tackle link building outreach, but they come from completely different angles. Linkee is a new AI-first platform that launched in 2024 specifically for automated link prospecting and relevance scoring. Snov.io is a mature sales automation platform that's been around since 2017, serving link builders alongside sales teams.
The core difference is scope and specialization. Linkee focuses purely on AI-powered link building with smart prospect discovery, while Snov.io offers broader email outreach capabilities that happen to work well for link building campaigns.
Feature Comparison
Linkee's AI prospecting engine automatically finds relevant websites and scores them for link potential — something Snov.io doesn't do. You get smart relevance scoring that identifies high-quality prospects based on domain authority, content relevance, and linking patterns. However, Snov.io counters with a more comprehensive email toolkit: email finder, email verification, drip campaigns, and detailed tracking. Snov.io's email finder can discover contact information for virtually any website, with verification rates above 95%. Their drip campaign system handles complex sequences with conditional logic and A/B testing. Linkee's outreach is more basic — it generates personalized emails but lacks advanced sequence automation. Where Linkee shines is prospect quality. Its AI relevance scoring saves hours of manual research by automatically identifying websites most likely to link. Snov.io requires more manual prospect research but gives you more control over the entire outreach process once you have your targets.
Pricing Comparison
Snov.io starts at $30/month with a free tier that includes 50 credits monthly — enough for small-scale testing. Their paid plans scale reasonably, with email verification and drip campaigns included. Linkee starts higher at $49/month with no free option, but that includes AI prospecting that would cost extra time or money elsewhere. The value calculation depends on your workflow. If you're spending hours researching prospects manually, Linkee's $19/month premium over Snov.io pays for itself quickly. If you already have prospect lists and need solid email automation, Snov.io delivers more bang for your buck.
Best For
Linkee works best for solo SEOs and small agencies who want to automate the entire prospect discovery process. If you're tired of manually researching websites for outreach opportunities and want AI to handle relevance scoring, Linkee's focused approach makes sense despite the higher entry price. Snov.io is better for established link builders who already have prospect research workflows and need powerful email automation. With seven years of development, it offers more mature features for scaling outreach campaigns, better integrations, and proven deliverability.
The Verdict
Choose Snov.io for most link building scenarios. Its mature platform, comprehensive email tools, and budget-friendly pricing make it the practical choice. The free tier lets you test before committing, and the solid automation handles complex campaigns better than Linkee's simpler approach. Only consider Linkee if AI prospect discovery is worth paying extra for — which it might be if manual research is your current bottleneck.