dofollow vs snov-io
Dofollow vs Snov.io — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Choosing between Dofollow and Snov.io comes down to whether you want a specialized link building tool or a comprehensive outreach platform. Dofollow launched in 2022 with laser focus on finding high-DR link prospects, while Snov.io has been building solid email outreach automation since 2017.
The core difference is scope: Dofollow does one thing well (link prospecting with DR filtering), while Snov.io offers a full sales automation suite that happens to work excellently for link building campaigns.
Feature Comparison
Dofollow excels at link-specific prospecting with built-in Domain Rating filters, automatically finding contact information for high-authority sites, and providing SEO-focused outreach templates. It's purpose-built for link builders who want prospects pre-filtered by DR, PA, and other SEO metrics without manual work. Snov.io takes a broader approach with email finder and verifier tools, advanced drip campaign automation, A/B testing for subject lines, detailed analytics, and CRM integrations. While it wasn't built specifically for link building, its email finding accuracy and sequence automation capabilities often outperform tools designed exclusively for SEO outreach. For pure link prospecting speed, Dofollow wins. For campaign management, follow-up automation, and scalability, Snov.io dominates with features like email warmup, bounce management, and sophisticated tracking.
Pricing Comparison
Snov.io starts at $30/month with a free tier offering 50 emails per month, making it accessible for testing and small campaigns. Dofollow begins at $49/month with no free option, targeting serious link builders from day one. Snov.io's pricing scales more predictably based on email volume, while Dofollow's higher entry price reflects its specialized DR-filtering technology. For agencies running multiple campaigns, Snov.io typically delivers better cost-per-campaign value due to its automation reducing manual work.
Best For
Dofollow is better if you're focused purely on link building, want prospects pre-filtered by SEO metrics, and prefer a simple tool that does one job well. It's ideal for SEO agencies and consultants who live in the link building world and don't need broader sales automation features. Snov.io is better for businesses running diverse outreach campaigns, agencies serving multiple clients, or anyone needing solid email automation beyond link building. Its email verification, warmup features, and detailed analytics make it superior for high-volume, professional outreach operations.
The Verdict
Snov.io wins for most users. While Dofollow offers convenience for pure link builders, Snov.io's superior automation, lower starting price, email deliverability features, and proven track record make it the better choice for sustainable, scalable link building campaigns. The free tier lets you test before committing, and the platform's versatility means you won't outgrow it as your outreach needs evolve.