Snov.io
Link BuildingCold email outreach automation for scalable link building campaigns
Overview
Snov.io is a sales-focused email outreach platform that many SEO professionals repurpose for link building campaigns. Built in 2017 as a broader sales automation tool, it combines email discovery, verification, and automated drip campaigns in a single interface. Unlike purpose-built link building tools like Pitchbox or BuzzStream, Snov.io takes a more general approach to outreach automation that works well for agencies and freelancers who handle both sales and SEO clients.
The platform's strength lies in its email finding capabilities and verification accuracy. The email finder can locate contacts using domain searches, LinkedIn integration, or bulk prospect lists, while the built-in verifier claims 95%+ accuracy in validating email deliverability. This combination addresses two major pain points in link building: finding the right contacts and ensuring emails actually reach their intended recipients.
Snov.io competes directly with Hunter.io for email discovery while offering more advanced automation features than dedicated email finders. However, it lacks the SEO-specific features found in specialized link building tools like relationship tracking, content templates tailored for guest posting, or integrations with backlink analysis tools.
Key features
Email Finder
Locates email addresses for prospects using domain search, LinkedIn integration, and bulk finder tools. Built-in verification ensures deliverability before sending outreach.
Email Verifier
Real-time email validation that checks syntax, domain existence, and mailbox availability. Reduces bounce rates and protects sender reputation during link building campaigns.
Drip Campaigns
Automated email sequences with customizable follow-up intervals and personalization tokens. Tracks opens, clicks, and replies to optimize outreach performance.
CRM Integration
Built-in customer relationship management tracks prospect interactions, link building status, and campaign performance. Integrates with external CRMs and project management tools.
Email Templates
Pre-built templates for common link building scenarios including guest posting, resource page inclusion, and broken link building. Customizable with merge fields and conditional logic.
Team Collaboration
Multi-user access with role-based permissions, shared templates, and campaign assignments. Tracks team member performance and manages prospect databases collectively.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Trial | Free | 1,000 email credits, 50 email verification credits, basic templates |
| Starter | $30/mo | 1,000 email credits, 1,000 verification credits, CRM, basic automation |
| Pro | $75/mo | 5,000 email credits, 5,000 verification credits, advanced sequences, A/B testing |
| Unlimited | $100/mo | Unlimited email credits, unlimited verification, team collaboration, advanced analytics |
FAQ
Can Snov.io find email addresses for link building prospects?
Yes, Snov.io's email finder can locate contacts using domain search, LinkedIn profiles, or bulk CSV uploads. The tool finds decision-makers at target websites and verifies email deliverability before outreach.
How does Snov.io compare to dedicated link building tools like Pitchbox?
Snov.io focuses primarily on email finding and sending, while dedicated link building tools like Pitchbox offer more specialized features like site prospecting, content templates, and relationship management specifically for SEO campaigns.
What's included in Snov.io's free plan for link builders?
The free trial includes 1,000 email credits and 50 verification credits, which is enough to test the platform but insufficient for ongoing link building campaigns that typically require hundreds of monthly emails.
Does Snov.io integrate with other SEO and link building tools?
Snov.io offers integrations with major CRMs like HubSpot and Salesforce, plus Zapier connections for workflow automation. However, it lacks native integrations with SEO tools like Ahrefs or Semrush for prospect research.
How effective is Snov.io's email verification for link building outreach?
Snov.io's verification typically achieves 95%+ accuracy in identifying valid email addresses, which helps maintain sender reputation and improves deliverability rates for link building campaigns.
Review Sentiment
620 reviews across 2 sources
Bottom line
Snov.io punches above its weight at $30/mo: most affordable all-in-one prospecting and outreach platform. The main trade-off is email finding accuracy is lower than dedicated, but the value is hard to beat in link building.
People love
- +Most affordable all-in-one prospecting and outreach platform at $30/mo
- +Combines email finding, verification, warm-up, and drip campaigns in one tool
- +LinkedIn automation and CRM features eliminate need for separate sales tools
Common complaints
- –Email finding accuracy is lower than dedicated tools like Hunter.io for some domains
- –Drip campaign builder is less sophisticated than Lemlist's personalization features
- –Free plan limited to 50 credits — barely enough to evaluate the platform
Last updated Feb 2026