Lemlist
Link BuildingCold email platform with advanced personalization for link building
Overview
Lemlist is a cold email outreach platform that emphasizes visual personalization and multichannel campaigns. Founded in 2018 by Guillaume Moubeche in Paris, it started as a solution for creating personalized email campaigns at scale and has evolved into a comprehensive sales engagement platform. While not specifically built for SEO professionals, its advanced personalization capabilities make it a viable option for link building and digital PR outreach.
The platform distinguishes itself through dynamic personalization features that go beyond simple merge tags. Users can create custom images, personalized videos, and even landing pages for each prospect using their company data and online presence. This visual approach often achieves higher response rates than text-only emails, though it requires significantly more setup time than traditional outreach tools.
Lemlist competes directly with sales-focused platforms like Outreach and SalesLoft, but its pricing and feature set also overlap with SEO-specific tools like Respona and Postaga. The key difference is Lemlist's broader focus on sales processes rather than link building workflows.
Key features
Dynamic Personalization
Creates custom images, videos, and landing pages for each prospect using their website data, company info, and LinkedIn profile.
Email Warm-up
Automated warm-up system that gradually increases sending volume and improves sender reputation to maintain deliverability.
Multichannel Sequences
Combines email, LinkedIn messages, and phone calls in automated sequences for higher response rates.
A/B Testing
Split tests subject lines, email content, and sending times to optimize campaign performance across different variables.
Deliverability Tools
Built-in spam checker, domain health monitoring, and integration with major email providers to maximize inbox placement.
CRM Integration
Syncs with popular CRMs like HubSpot, Salesforce, and Pipedrive to track leads through the entire sales funnel.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Email Outreach | $32/mo | 500 emails/month, basic personalization, email warm-up |
| Sales Engagement | $59/mo | 1,500 emails/month, advanced personalization, multichannel sequences |
| Multichannel | $99/mo | 5,000 emails/month, LinkedIn automation, phone sequences |
| API | Custom | Unlimited volume, API access, custom integrations |
FAQ
Is Lemlist suitable for SEO link building campaigns?
Yes, Lemlist works well for link building outreach with its personalization features and deliverability tools. However, it's designed more for sales than SEO, so dedicated link building tools like Respona or Postaga may offer more relevant features.
How does Lemlist's personalization compare to other outreach tools?
Lemlist offers more visual personalization options than most competitors, including custom images and videos. This can increase response rates but requires more setup time than simple text-based personalization.
What's the learning curve for Lemlist?
Moderate learning curve due to extensive personalization options and multichannel features. Basic email campaigns are straightforward, but advanced features like custom images and LinkedIn automation require more setup.
Does Lemlist include prospect finding capabilities?
Limited. Lemlist focuses on outreach execution rather than prospecting. You'll likely need tools like Hunter.io or Apollo for finding contact information and building prospect lists.
How reliable is Lemlist's email deliverability?
Generally strong due to built-in warm-up and spam checking features. However, deliverability ultimately depends on your domain reputation, email content, and list quality more than the tool itself.
Review Sentiment
626 reviews across 2 sources
Bottom line
With 626 reviews at 4.5/5, Lemlist has earned its place among the top link building tools. It excels at personalized image and video embeds in cold emails, though starting at $32/mo per user, costs multiply quickly for teams.
People love
- +Personalized image and video embeds in cold emails dramatically improve open and reply rates
- +Built-in email warmup (Lemwarm) improves deliverability before launching outreach campaigns
- +Multi-channel sequences combine email, LinkedIn, and phone touchpoints for link building
Common complaints
- –Starting at $32/mo per user, costs multiply quickly for teams
- –LinkedIn automation carries inherent account safety risks despite built-in safeguards
- –Email finder accuracy is lower than dedicated tools like Hunter.io
Last updated Feb 2026