hunter-io vs snov-io
Hunter.io vs Snov.io — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Hunter.io and Snov.io solve the same core problem: finding and verifying email addresses for link building outreach. But they approach it differently. Hunter.io positions itself as the specialist email finder with industry-leading accuracy, while Snov.io offers a broader sales automation platform that includes email finding as one component.
The choice often comes down to whether you want a focused tool that excels at email discovery (Hunter.io) or a complete outreach automation suite with good email finding capabilities (Snov.io). Hunter.io has been the go-to for SEO professionals since 2015, while Snov.io appeals to those wanting to automate their entire outreach workflow.
Feature Comparison
Hunter.io's Domain Search is arguably the most accurate email finder available. It crawls the web to find email patterns for any domain and can locate emails that other tools miss. Their Email Verifier uses multiple verification methods and provides confidence scores, making it reliable for maintaining sender reputation. The Chrome extension integrates smoothly with LinkedIn and websites for one-click email finding. Snov.io offers similar email finding through their Email Finder and LinkedIn prospector, but adds comprehensive outreach automation. You get automated drip campaigns, email templates, A/B testing, and detailed analytics. Their Email Warm-up feature helps improve deliverability by gradually increasing sending volume. While their email database isn't as extensive as Hunter.io's, it covers most common use cases and includes social profiles alongside email addresses. Hunter.io focuses purely on data quality over automation features. Snov.io trades some accuracy for workflow automation, but their recent improvements have narrowed the accuracy gap significantly.
Pricing Comparison
Snov.io starts at $30/month for 1,000 credits, making it the more budget-friendly option. Their credits cover both email finding and verification, and unused credits roll over. At $39/month, you get 5,000 credits plus basic automation features. Hunter.io starts at $49/month for 1,000 searches and 2,000 verifications. While more expensive, you're paying for higher accuracy and a more refined interface. Their higher tiers scale better for agencies, with the $149/month plan offering 10,000 searches and 20,000 verifications. For pure email finding volume, Snov.io offers better value. But if accuracy is critical for your sender reputation, Hunter.io's premium pricing reflects its superior data quality.
Best For
Hunter.io is the better choice when email accuracy is paramount. If you're doing high-value outreach where bounces could damage your domain reputation, or if you need to find emails for hard-to-reach prospects, Hunter.io's precision justifies the cost. It's ideal for agencies managing multiple client campaigns where data quality matters more than automation features. Snov.io works better for solo marketers and small teams who need complete outreach automation. If you want to find emails and immediately launch drip campaigns from the same platform, Snov.io eliminates the need for multiple tools. It's perfect for high-volume outreach where you can tolerate slightly lower accuracy in exchange for significant time savings.
The Verdict
Choose Snov.io for most link building campaigns. At $30/month, you get solid email finding plus complete outreach automation, making it the better value for teams that need to scale their outreach. Hunter.io is worth the premium only if you're doing high-stakes outreach where every email must be perfect, or if you already have automation tools and just need the most accurate email finder available.