Postaga
Link BuildingAI-powered outreach automation for link building campaigns
Overview
Postaga emerged in 2019 as one of the first AI-powered link building platforms, focusing specifically on automating the prospecting and outreach process that traditionally consumed hours of manual work. Unlike generic email marketing tools, Postaga is purpose-built for SEO professionals who need to scale relationship-based link acquisition while maintaining personalization standards that actually get responses.
The platform combines AI prospect discovery with automated email sequences, handling everything from finding relevant websites to managing follow-up cadences. Postaga's approach differs from tools like Pitchbox or BuzzStream by emphasizing AI-driven personalization rather than just contact management. Where traditional outreach tools require you to manually research prospects and craft emails, Postaga's AI analyzes target websites to generate contextually relevant outreach messages.
What sets Postaga apart is its campaign-centric approach rather than just being a glorified email sender. The platform includes pre-built workflows for common link building strategies like broken link building, guest posting outreach, and resource page requests. This makes it particularly valuable for agencies and in-house teams that need to run multiple types of campaigns without rebuilding processes from scratch.
Key features
AI Prospect Discovery
Automatically finds relevant websites and contact information based on your campaign goals and target criteria.
Personalized Email Generation
Creates contextually relevant outreach emails using AI analysis of target websites and content gaps.
Multi-Step Campaign Automation
Manages follow-up sequences with customizable timing and conditional logic based on recipient behavior.
CRM Integration
Syncs with popular CRMs like HubSpot, Pipedrive, and Salesforce for unified contact management.
Campaign Templates
Pre-built templates for guest posting, broken link building, resource page outreach, and HARO responses.
Response Tracking
Monitors email opens, clicks, and replies with automatic campaign pausing when prospects respond.
Team Collaboration
Allows multiple team members to manage campaigns with role-based permissions and shared templates.
Link Opportunity Analysis
Evaluates potential link value based on domain authority, relevance, and existing backlink profiles.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | Free | 5 campaigns, 50 prospects per campaign, basic email templates |
| Professional | $84/mo | Unlimited campaigns, 2,000 prospects/mo, CRM integration, advanced templates |
| Agency | $168/mo | 5,000 prospects/mo, white label reports, team collaboration, priority support |
| Enterprise | Custom | Custom limits, dedicated account manager, advanced integrations, custom reporting |
FAQ
How does Postaga's AI prospect discovery work?
Postaga analyzes your target keywords and industry to find relevant websites, then uses AI to identify decision makers and their contact information. It evaluates sites based on domain authority, content relevance, and link-building potential.
Can Postaga integrate with existing email accounts?
Yes, Postaga connects with Gmail, Outlook, and other SMTP providers to send emails from your existing domain. This maintains deliverability and ensures replies come to your regular inbox.
What types of link building campaigns does Postaga support?
Postaga handles guest posting outreach, broken link building, resource page requests, unlinked brand mentions, and HARO responses. Each campaign type includes specific templates and automation workflows.
How does Postaga prevent over-automation and maintain personalization?
The platform requires manual review before sending campaigns and uses dynamic fields to customize each email. It also tracks response rates and suggests improvements to maintain high personalization standards.
Does Postaga provide reporting on link building ROI?
Postaga tracks campaign performance metrics like open rates, response rates, and links acquired. However, it doesn't directly measure SEO impact - you'll need to connect it with rank tracking tools for ROI analysis.
Review Sentiment
114 reviews across 3 sources
Bottom line
Try before you buy: Postaga offers a free tier and holds a 4.6/5 for AI builds complete outreach campaigns in minutes. Paid plans start at $84/mo, and the main trade-off is UI/UX feels unpolished and lacks advanced features like spintax.
People love
- +AI builds complete outreach campaigns in minutes — finding prospects, contacts, and emails
- +Multiple campaign types (skyscraper, reviews, sales-gen) for different link-building goals
- +Fraction of the cost of competing outreach tools like Pitchbox or BuzzStream
Common complaints
- –UI/UX feels unpolished and lacks advanced features like spintax or subsequences
- –Email deliverability issues — some users report emails landing in spam
- –Small user base means fewer community resources and integrations
Last updated Feb 2026