postaga vs hunter-io
Postaga vs Hunter.io — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Postaga and Hunter.io attack link building from completely different angles. Hunter.io focuses on one thing exceptionally well — finding and verifying email addresses for your outreach prospects. Postaga takes a full-stack approach, automating everything from opportunity discovery to email sequences with AI-powered personalization.
If you're deciding between these two, you're essentially choosing between specialized email intelligence versus end-to-end outreach automation. Hunter.io excels when you already know your targets and need reliable contact data. Postaga shines when you want the entire link building workflow handled by AI.
Feature Comparison
Hunter.io's core strength is its massive database of verified email addresses across 100+ million domains. Their domain search shows you every email address associated with a company, while the email finder locates specific contacts when you know their name. The platform's verification engine checks deliverability in real-time, significantly reducing bounce rates. Their Chrome extension makes prospecting seamless as you browse target sites. Postaga operates as a complete outreach machine. It uses AI to find link opportunities through techniques like broken link building, resource page outreach, and competitor backlink analysis. Once prospects are identified, Postaga's AI writes personalized emails based on the opportunity type and target website content. The platform includes full campaign management with automated follow-ups, response tracking, and CRM functionality. You're essentially getting prospect research, email writing, and campaign management in one tool. Hunter.io keeps it simple with email tracking, basic campaign management, and integration with popular CRMs. Postaga includes advanced features like HARO monitoring, podcast guest opportunity discovery, and detailed analytics on campaign performance across different outreach strategies.
Pricing Comparison
Hunter.io starts at $49/month for 1,000 searches and 500 verifications, making it accessible for small teams. Their free tier includes 25 searches monthly, which is enough for light prospecting. Enterprise plans scale based on volume, with custom pricing for high-volume users. Postaga's $84/month entry point reflects its comprehensive feature set — you get unlimited campaigns, AI-powered prospecting, and automated email sequences. While more expensive upfront, you're replacing multiple tools. Most agencies find the ROI justifies the cost when they factor in time saved on manual prospecting and email writing. Postaga also offers a free trial to test the AI capabilities.
Best For
Hunter.io is perfect when you have a defined prospect list and need reliable contact information. If you're already using tools for opportunity discovery and email writing, Hunter.io slots in perfectly as your email intelligence layer. It's also ideal for teams that prefer building their own outreach workflows rather than relying on AI automation. Postaga works best for agencies and in-house teams who want to scale link building without proportionally scaling headcount. If you're spending hours manually researching prospects, writing personalized emails, and managing follow-up sequences, Postaga's AI automation delivers immediate ROI. It's particularly strong for teams running diverse outreach campaigns across multiple strategies.
The Verdict
Choose Hunter.io if you need best-in-class email finding and your team handles the rest of the outreach workflow manually. Choose Postaga if you want AI to handle the entire link building process from discovery to follow-up. For most teams scaling beyond basic outreach, Postaga's automation justifies the higher price point.