Grade.us
Review ManagementWhite-label review management platform for agencies
Overview
Grade.us positions itself squarely in the agency market with a white-label review management platform that's been refined since 2013. Unlike consumer-focused tools like Birdeye or enterprise solutions like Reputation.com, Grade.us specifically targets marketing agencies and consultants who need to deliver review management services under their own brand. The platform combines automated review generation with comprehensive monitoring across 100+ review platforms.
The core value proposition centers on the review funnel concept. When customers receive a review request, Grade.us first asks about their satisfaction level. Happy customers get directed to public review platforms like Google My Business, while unsatisfied customers are routed to private feedback forms. This approach helps agencies increase positive review volume while containing potential damage from negative experiences.
Grade.us competes directly with GatherUp and Podium in the agency space, but differentiates through more extensive white-labeling options and lower entry pricing. The platform monitors major review sites including Google, Facebook, Yelp, and industry-specific platforms like Healthgrades, making it suitable for agencies serving diverse vertical markets.
Score breakdown
Composite Score
26.3Our review
Grade.us is a white-label review management platform built for agencies. It automates review generation through drip campaigns, monitors reviews across major sites, and provides branded review funnels that drive customers to leave reviews on the platforms that matter most.
Pros
- ✓White-label review management for agencies
- ✓Automated review request drip campaigns
- ✓Custom review funnels directing to preferred platforms
- ✓Multi-location review monitoring
Cons
- —Focused solely on review management
- —No broader SEO or local SEO features
- —Interface feels dated compared to newer tools
Best for
Key features
White-Label Dashboards
Fully customizable client dashboards with agency branding, allowing seamless client delivery without revealing the underlying platform.
Review Funnel Automation
Automated email sequences that guide satisfied customers to public review platforms while routing unhappy customers to private feedback forms.
Multi-Platform Monitoring
Tracks reviews across Google, Facebook, Yelp, industry-specific platforms, and over 100 review sites with real-time notifications.
Sentiment Analysis
AI-powered review categorization and sentiment scoring to quickly identify issues and positive trends across client portfolios.
Response Templates
Pre-built response templates with customization options for consistent, professional review responses across all platforms.
Client Reporting
Automated monthly reports with review metrics, competitor benchmarking, and actionable insights delivered directly to clients.
Negative Review Alerts
Instant notifications for negative reviews with severity scoring to prioritize response efforts and damage control.
Review Request Campaigns
Targeted email and SMS campaigns to generate more positive reviews from satisfied customers with timing optimization.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 location, basic review monitoring, email notifications |
| Starter | $54/mo | 5 locations, review funnels, white-label reporting |
| Growth | $149/mo | 15 locations, automated responses, custom branding |
| Pro | $299/mo | 50 locations, advanced analytics, API access |
| Enterprise | Custom | Unlimited locations, dedicated support, custom integrations |
FAQ
Does Grade.us integrate with Google My Business?
Yes, Grade.us monitors Google reviews in real-time and can send automated review requests that direct customers to your Google Business Profile.
Can I white-label Grade.us for my agency clients?
Absolutely. Grade.us offers full white-labeling including custom domains, branding, and client dashboards that appear as your own platform.
What review platforms does Grade.us monitor?
Grade.us monitors over 100 review platforms including Google, Facebook, Yelp, TripAdvisor, and industry-specific sites like Healthgrades and Avvo.
How does the review funnel automation work?
The system sends automated emails to customers, directing happy customers to public review sites while routing dissatisfied customers to private feedback forms to prevent negative public reviews.
Is there an API for custom integrations?
Yes, Grade.us provides API access starting with the Pro plan, allowing custom integrations with CRM systems, marketing platforms, and other agency tools.
Capabilities
AI Visibility Metrics
Content & Optimization
Traditional SEO
Technical & Integrations
Social Proof
thousands of agencies, SEOs, and brands
Notable Customers
aiseo.is Score
#4 of 6 in Review Management
Review Sentiment
70 reviews across 2 sources
People love
- +Automated process for generating reviews
- +Affordable pricing
- +Streamlines review management tasks
Common complaints
- –Interface feels dated compared to newer competitors like Birdeye and Podium
- –Limited analytics and sentiment analysis compared to enterprise reputation platforms
- –Pricing at $54/mo per location adds up quickly for multi-location businesses
🟠Reddit sentiment
mixed10 threads in smallbusiness, bigseo, advertising
“I like Grade.us but not how they've doubled their prices. It used to be $200 for 20 locations and then add on each location for $10 per... $250 for just 10 locations.”
r/bigseo
“Our clients also like Grade.us for the review funneling - sends happy customers to public review sites and unhappy ones to private feedback”
r/agency
🔵𝕏 sentiment
positive4 posts
“3/ REVIEW MANAGEMENT Your reputation engine. 93% of consumers read reviews before buying. Your competitor has 200 more reviews than you. That's why they're winning. Systematically collect, respond, and leverage reviews. Tools: Birdeye, ReviewTrackers, https://www.grade.us/home/”
@UAK_Solutions
“📣📣📣Big News📣📣📣📣 GatherUp, https://www.grade.us/home/ and The Transparency Company are now coming together under Insight Integrity to form a single, unified reputation platform.”
@johnmurch
Last updated Feb 2026
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