GatherUp
Review ManagementReview acquisition and reputation management for local businesses
Overview
GatherUp targets local businesses and multi-location enterprises that need systematic review acquisition to improve local search rankings. Founded in 2012, the platform focuses specifically on automating the review collection process rather than trying to be an all-in-one reputation management solution. The company has carved out a niche serving healthcare practices, home services companies, and retail chains that depend heavily on local SEO performance.
The platform's core strength lies in its automated review request system that intelligently routes customers based on their likely satisfaction level. Happy customers get directed to public platforms like Google and Facebook, while potentially dissatisfied customers are routed to private feedback forms where issues can be addressed before becoming public reviews. This approach typically increases positive review volume by 3-5x while reducing negative review exposure.
GatherUp competes directly with Birdeye and Podium in the review management space, though it focuses more narrowly on review acquisition rather than broader customer communication features. Unlike these competitors, GatherUp doesn't try to be a comprehensive customer messaging platform, instead specializing in the specific workflow of turning customer interactions into positive online reviews.
Key features
Automated Review Requests
Sends timed email and SMS requests to customers post-purchase or service completion. Includes smart routing to direct happy customers to public platforms and unhappy ones to private feedback.
Multi-Platform Integration
Connects with Google, Facebook, Yelp, and other review platforms to centralize review collection. Automatically distributes positive reviews across multiple platforms for maximum local SEO impact.
Review Response Management
Centralizes incoming reviews from all platforms into a single dashboard for team response management. Includes templated responses and escalation workflows for negative reviews.
Reputation Analytics
Tracks review velocity, sentiment trends, and competitive benchmarking across locations. Provides actionable insights for improving customer satisfaction and local search rankings.
Customer Survey Tools
Creates customizable feedback surveys to capture insights before they become public reviews. Helps identify service issues and improvement opportunities proactively.
Social Proof Marketing
Automatically generates review widgets and testimonial content for websites and marketing materials. Helps businesses leverage positive reviews for conversion optimization.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | Custom pricing | Basic review collection, email campaigns, basic reporting |
| Professional | Custom pricing | Advanced automation, multi-location support, social sharing |
| Enterprise | Custom pricing | White-label options, API access, dedicated support |
FAQ
How does GatherUp help with local SEO rankings?
GatherUp increases review volume and velocity across Google Business Profile and other local directories, which are critical ranking factors for local search. The platform's automated request system typically increases review generation by 300-500%.
Can GatherUp handle multi-location businesses?
Yes, GatherUp is designed for multi-location enterprises with location-specific review campaigns, consolidated reporting, and franchise-friendly features. Each location can have customized review collection strategies while maintaining brand consistency.
What happens if customers leave negative reviews?
GatherUp's smart routing system identifies potentially unhappy customers and directs them to private feedback forms instead of public review platforms. For negative reviews that do get published, the platform provides response templates and escalation workflows.
Does GatherUp integrate with existing CRM systems?
GatherUp offers integrations with popular CRM platforms and POS systems to automatically trigger review requests based on customer interactions. The platform also provides API access for custom integrations.
How much does GatherUp typically cost for small businesses?
GatherUp uses custom pricing based on business size and feature needs, typically starting around $200-400 monthly for small businesses. Pricing scales with location count and advanced features like white-labeling or API access.
Review Sentiment
90 reviews across 2 sources
Bottom line
GatherUp is worth a serious look for local businesses and brands who need comprehensive review management. Rated 4.4/5, it delivers — though confusing pricing structure with frequent price increases, especially.
People love
- +Comprehensive review management — consolidates feedback from first-party reviews, NPS scores, and third-party platforms in one place
- +Effective at increasing Google review response rates — some users report more than doubling NPS submissions in the first year
- +Dedicated onboarding support with step-by-step video sessions and responsive customer service
Common complaints
- –Confusing pricing structure with frequent price increases, especially frustrating for multi-location businesses
- –Cluttered UI that is not minimalistic — navigation can be unintuitive for newcomers
- –Limited SMS credits and restricted customization options for email templates on lower plans
Last updated Feb 2026