gatherup vs grade-us
GatherUp vs Grade.us — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
GatherUp and Grade.us both tackle review management, but they serve distinctly different markets. GatherUp positions itself as a comprehensive customer feedback platform for businesses managing their own reputation, while Grade.us specifically targets agencies needing white-label solutions for client work.
The core difference lies in their approach: GatherUp focuses on deep customer feedback collection and marketing automation, while Grade.us emphasizes agency workflow and client management features. If you're a local business or multi-location brand, you're likely choosing between GatherUp's solid feedback system and Grade.us's more streamlined review generation approach.
Feature Comparison
GatherUp delivers a full customer feedback ecosystem beyond just reviews. Their platform includes customer surveys, feedback analysis, and marketing automation tools that help businesses understand customer sentiment across multiple touchpoints. They offer advanced segmentation for review requests, automated follow-up sequences, and integration with customer databases for targeted outreach. Grade.us takes a more focused approach with their review funnel automation and multi-platform monitoring. Their white-label capabilities are genuinely comprehensive — agencies can fully rebrand the platform, create custom client dashboards, and manage multiple client accounts from a single interface. They excel at automating the review request process across Google, Facebook, Yelp, and industry-specific platforms, with smart filtering that redirects unhappy customers to private feedback forms. Both platforms handle the basics well — automated review invitations, response management, and reporting — but GatherUp's strength lies in customer insight generation while Grade.us prioritizes operational efficiency for agencies managing dozens of clients.
Pricing Comparison
Grade.us starts at $54/month and offers a free tier for testing, making it accessible for smaller agencies or businesses just starting with review management. Their pricing scales predictably based on locations and features, with clear value at each tier. GatherUp uses custom pricing, which typically means higher costs but potentially better enterprise features. This pricing model suggests they're targeting larger businesses or organizations with complex needs who can justify custom implementation costs. The lack of transparent pricing can be frustrating for smaller businesses trying to budget, but it allows for more tailored solutions.
Best For
GatherUp works best for established businesses with complex customer feedback needs beyond just online reviews. If you're a healthcare system, automotive dealer group, or service business that needs deep customer insights and sophisticated marketing automation, GatherUp's comprehensive approach justifies the custom pricing investment. Grade.us is the clear choice for digital marketing agencies managing client review reputation. The white-label capabilities, client dashboard system, and straightforward pricing make it ideal for agencies that need to scale review management across multiple clients without administrative overhead.
The Verdict
Choose Grade.us if you're an agency or need transparent pricing with solid core features. The white-label capabilities and $54/month starting price make it the practical choice for most review management scenarios. Pick GatherUp only if you're a larger organization needing comprehensive customer feedback analysis beyond basic review collection — and you're comfortable with custom pricing negotiations.