gatherup vs reputation-com
GatherUp vs Reputation.com — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
GatherUp and Reputation.com both tackle online reputation management, but they serve fundamentally different markets. GatherUp focuses on local businesses that need a streamlined way to collect and manage customer reviews for local SEO. Reputation.com targets enterprise clients with comprehensive reputation monitoring across multiple channels and locations.
The choice between these platforms comes down to scale and complexity. GatherUp excels at making review generation simple for smaller businesses, while Reputation.com provides the advanced analytics and multi-location management that large enterprises require.
Feature Comparison
GatherUp centers on automated review requests through email and SMS, with customizable timing based on customer interactions. Their strength lies in review funnel optimization — directing happy customers to public platforms while routing unhappy customers to private feedback forms. The platform integrates with major review sites like Google, Facebook, and Yelp, plus offers reputation monitoring and competitor analysis. Reputation.com operates at a different scale entirely. Beyond basic review management, it provides social media monitoring, business listing management across hundreds of directories, and AI-powered sentiment analysis. Their platform handles complex enterprise needs like franchise reputation management, corporate crisis response, and detailed analytics across multiple brands. Reputation.com also includes features like review response automation and advanced reporting for C-suite presentations. The feature gap widens when considering integrations and API capabilities. Reputation.com offers enterprise-grade integrations with CRM systems, POS platforms, and marketing automation tools. GatherUp focuses on simpler integrations that local businesses actually use.
Pricing Comparison
Both platforms use custom pricing models, but they target vastly different budgets. GatherUp typically starts around $100-300 per month for small businesses, scaling with location count and review volume. Their pricing remains accessible for local businesses with 1-5 locations. Reputation.com starts significantly higher, with enterprise plans often beginning around $1,000+ per month and scaling into five figures for large multi-location brands. You're paying for enterprise-grade infrastructure, dedicated account management, and advanced analytics capabilities that justify the cost for large organizations but would crush smaller businesses.
Best For
GatherUp works best for local businesses, small chains, and service providers who need effective review generation without complexity. If you're a dental practice, restaurant group, or home services company that wants to boost Google Reviews and local SEO rankings, GatherUp delivers the core functionality you need at a reasonable price point. Reputation.com is the clear choice for enterprises, franchises, and multi-brand organizations that need sophisticated reputation management. If you're managing reputation across hundreds of locations, dealing with crisis communication, or need detailed reporting for executives, Reputation.com's enterprise features justify the premium pricing.
The Verdict
GatherUp wins for 90% of local businesses that need effective review management without enterprise complexity. Unless you're managing 50+ locations or need advanced social listening and crisis management features, GatherUp provides better value and easier implementation. Reputation.com is worth the investment only when enterprise-scale features become business necessities rather than nice-to-haves.