birdeye vs reputation-com
Birdeye vs Reputation.com — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Birdeye and Reputation.com are battling for the enterprise reputation management space, but they take fundamentally different approaches. Birdeye focuses on AI-powered automation and ease of use, making it popular with growing businesses and franchises. Reputation.com positions itself as the heavyweight enterprise solution with deeper analytics and more complex workflow management.
The choice between these platforms typically comes down to whether you need Birdeye's streamlined AI features or Reputation.com's enterprise-grade complexity. Both handle multi-location businesses, but they serve different points in a company's growth trajectory.
Feature Comparison
Birdeye's strength lies in its AI-powered review response system and customer experience automation. The platform automatically generates review responses, sends follow-up campaigns, and manages customer communications across SMS, email, and social media. Their AI can draft responses that match your brand voice and automatically route negative reviews to management teams. Reputation.com offers more comprehensive social listening and brand monitoring capabilities. Their platform crawls a wider range of review sites and social platforms, providing deeper sentiment analysis and competitive benchmarking. They excel at handling complex multi-brand scenarios and offer more granular reporting for enterprise teams that need detailed attribution and ROI tracking. Both platforms handle Google Business Profile optimization and local SEO fundamentals, but Birdeye's interface is more intuitive for day-to-day management, while Reputation.com provides more sophisticated data visualization and custom reporting options.
Pricing Comparison
Both platforms use custom pricing models, but market feedback suggests Birdeye typically costs 20-30% less for comparable features. Birdeye's pricing scales with location count and starts around $300-500 per month for small multi-location businesses, reaching $2,000-5,000 monthly for larger implementations. Reputation.com's enterprise focus means higher starting prices, typically beginning around $1,000 monthly and scaling to $10,000+ for large enterprise clients. You're paying for more sophisticated reporting, dedicated account management, and integration capabilities with enterprise software stacks.
Best For
Birdeye is the better choice for growing businesses, franchises, and companies that want powerful automation without complexity. If you need AI-powered review responses, streamlined customer experience management, and want your team to actually use the platform daily, Birdeye delivers better user adoption and faster time-to-value. Reputation.com works best for large enterprises with dedicated reputation management teams, complex reporting requirements, and need for deep social listening across multiple brands. Choose Reputation.com if you need sophisticated analytics, extensive API integrations, and can justify the higher cost with dedicated resources.
The Verdict
Birdeye wins for most businesses under 500 locations. Their AI automation saves more time than Reputation.com's additional features add value, and their pricing makes advanced reputation management accessible to mid-market companies. Unless you specifically need enterprise-grade social listening or have complex multi-brand requirements, Birdeye's combination of features, usability, and cost makes it the smarter choice for growing businesses focused on local SEO and customer experience.