yext vs soci
Yext vs SOCi — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Enterprise brands with multiple locations face a choice between two heavyweight local marketing platforms. Yext has dominated enterprise local listings management since 2006, while SOCi emerged in 2012 with an AI-first approach to multi-location marketing that extends beyond traditional local SEO.
The core difference: Yext is the established local listings powerhouse with deep directory integrations, while SOCi positions itself as a comprehensive multi-location marketing platform that happens to include local SEO features.
Feature Comparison
Yext's strength lies in its Knowledge Network — direct integrations with 200+ publishers including Google, Apple, Facebook, and Yelp. Their PowerListings product ensures consistent NAP (Name, Address, Phone) data across all major directories and search engines. Yext's Pages product creates location-specific landing pages that automatically sync with listing data, while their Reviews product aggregates review management across platforms. SOCi takes a broader approach with its CoMarketing Cloud platform. Their AI Content Studio generates localized social media posts, blog content, and ad copy at scale. SOCi's review management integrates with social listening and reputation monitoring. Their Localized Campaigns feature automatically adapts national campaigns for local markets, adjusting messaging based on local events, weather, and demographics. Where Yext excels in listing accuracy and search visibility, SOCi focuses on content creation and social engagement. SOCi's AI generates location-specific content that Yext simply doesn't offer, but Yext's directory reach remains unmatched for pure local SEO impact.
Pricing Comparison
Both platforms use enterprise custom pricing, making direct cost comparison difficult. Yext typically starts around $1,000+ per location annually for their core PowerListings product, with Pages and Reviews adding significant costs. Large enterprise deals can reach $50,000+ annually for hundreds of locations. SOCi's pricing generally runs higher due to its broader feature set, often starting at $1,500+ per location annually. However, SOCi includes content creation, social management, and campaign automation that would require separate tools in a Yext implementation. For brands needing comprehensive multi-location marketing, SOCi's consolidated approach can deliver better value despite higher upfront costs.
Best For
Yext is the better choice for businesses prioritizing local search visibility and listing accuracy. Franchises, healthcare systems, and retail chains that need bulletproof NAP consistency across directories will appreciate Yext's deep publisher integrations. If your primary goal is appearing correctly in local search results and map listings, Yext's specialized focus delivers superior results. SOCi works better for brands requiring comprehensive multi-location marketing beyond local SEO. Restaurant chains, automotive dealers, and retail brands that need localized content creation, social media management, and campaign automation will find SOCi's AI-powered approach more valuable. If you're managing local marketing across multiple channels, not just search visibility, SOCi provides the broader toolkit.
The Verdict
Choose Yext if local search visibility is your primary concern and you have other solutions for content and social media. Their directory dominance and listing accuracy remain industry-leading. Choose SOCi if you need a comprehensive multi-location marketing platform that includes local SEO as one component of a broader strategy. SOCi's AI content capabilities and integrated approach make it the better choice for brands managing complex multi-location marketing needs beyond pure local search optimization.