Yext
Local SEOEnterprise local listing and digital presence management platform
Overview
Yext built its reputation as the enterprise solution for local listing management, targeting large brands with hundreds or thousands of locations. Founded in 2006, the New York-based company pioneered the concept of centralized business data management across the entire local search ecosystem. While competitors like BrightLocal focus on local SEO analysis and Whitespark specializes in citation building, Yext positions itself as the comprehensive platform for enterprise local digital presence management.
The platform's core strength lies in its PowerListings network — direct API integrations with over 200 directories, search engines, and map services including Google, Apple, Facebook, Yelp, and industry-specific platforms. This approach eliminates the manual citation building process that smaller tools require, making it particularly valuable for franchises, retail chains, and healthcare systems managing massive location portfolios.
Yext's Knowledge Manager serves as mission control for all business information, allowing brands to update hours, addresses, phone numbers, and other details once and propagate changes across all connected platforms in real-time. The system includes duplicate suppression capabilities that automatically detect and remove conflicting listings that could confuse customers or search engines.
Key features
Knowledge Manager
Central dashboard for managing business information across 200+ platforms including Google Business Profile, Apple Maps, Facebook, and industry-specific directories.
Location Pages
Automated landing page creation for each business location with local SEO optimization, schema markup, and mobile-responsive design.
Review Management
Unified review monitoring and response system across Google, Yelp, Facebook and other platforms with sentiment analysis and workflow automation.
Analytics & Insights
Performance tracking for local search visibility, listing accuracy, review metrics, and competitor analysis with customizable dashboards.
Duplicate Suppression
Automated detection and suppression of duplicate business listings across the web to prevent NAP inconsistencies and customer confusion.
PowerListings Network
Direct API integrations with major search engines and directories for real-time listing updates and guaranteed data accuracy.
Social Publishing
Multi-location social media management with location-specific posting, content scheduling, and engagement tracking.
Listings Sync
Bulk data management and synchronization across all locations and platforms with change tracking and approval workflows.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Listings | Custom | Core listing management, directory sync, basic analytics |
| Reviews | Custom | Review monitoring, response management, sentiment analysis |
| Pages | Custom | Location page builder, content management, local landing pages |
| Analytics | Custom | Advanced reporting, competitive insights, ROI tracking |
| Social | Custom | Social media posting, local social management, engagement tools |
FAQ
How much does Yext cost for enterprise clients?
Yext uses custom enterprise pricing that typically starts around $500-1000 per location per year, depending on features and location count. Pricing scales down per location for larger enterprise accounts with hundreds or thousands of locations.
Does Yext integrate with Google Business Profile?
Yes, Yext has direct API integration with Google Business Profile for real-time synchronization of business information, posts, and basic review management. However, some advanced GBP features may require direct platform access.
How does Yext compare to BrightLocal for local SEO?
Yext focuses on enterprise listing management and data syndication, while BrightLocal offers more comprehensive local SEO auditing and rank tracking. Yext is better for large-scale listing management, BrightLocal for detailed local SEO analysis and reporting.
Review Sentiment
555 reviews across 2 sources
Bottom line
With 555 reviews at 4.4/5, Yext has earned its place among the top local seo tools. It excels at largest directory network with 200+ publisher, though premium enterprise pricing.
People love
- +Largest directory network with 200+ publisher integrations for business listing management
- +Direct API connections to Google, Apple, and Facebook ensure listing accuracy
- +AI-powered review response and sentiment analysis for multi-location brands
Common complaints
- –Premium enterprise pricing — annual contracts with costs scaling per location
- –Listings revert to previous state if you cancel — ongoing subscription required for accuracy
- –Complex feature set can be overwhelming for small businesses with few locations
Last updated Feb 2026