yext vs bing-places
Yext vs Bing Places — features, pricing, and which to choose for your local SEO workflow in 2026.
Quick Verdict
This comparison comes down to scope and budget. Yext is an enterprise-grade platform managing your business presence across 200+ directories, maps, and social platforms. Bing Places is Microsoft's free tool for claiming and optimizing your business listing on Bing Maps and search results.
The choice isn't really about which tool is "better" — it's about whether you need comprehensive multi-platform management or just want to secure your Bing presence without spending money.
Feature Comparison
Yext operates as a central command center for local SEO, syncing your business information across Google My Business, Apple Maps, Facebook, Yelp, and hundreds of other directories simultaneously. You update your hours once in Yext, and it propagates everywhere. The platform includes review monitoring across all these channels, local page creation, analytics dashboards, and AI-powered insights about listing performance. Bing Places focuses exclusively on Microsoft's ecosystem — Bing search results and Bing Maps. You can upload photos, respond to reviews, post updates, and track basic metrics like views and clicks. It includes integration with Microsoft Advertising for location extensions and supports bulk management for multi-location businesses. The feature gap is massive. Yext handles citation management, duplicate suppression, competitive analysis, and automated responses. Bing Places gives you the essentials for one platform — but that platform reaches 12% of US search traffic, which many businesses completely ignore.
Pricing Comparison
Bing Places costs nothing beyond the time to set it up and maintain listings. Yext starts with custom enterprise pricing typically beginning around $500-1,000+ per month depending on location count and features. For a single location, that's $6,000+ annually for features that mostly automate what you could do manually. For multi-location businesses with 50+ locations, Yext's efficiency gains justify the cost — manually managing hundreds of listings across platforms becomes impossible.
Best For
Yext makes sense for multi-location businesses, franchises, or companies where local SEO drives significant revenue. If you're managing 10+ locations or your local listings generate thousands in monthly revenue, the time savings and consistency Yext provides pays for itself. It's also essential for businesses in competitive local markets where citation accuracy directly impacts rankings. Bing Places works for single-location businesses, budget-conscious companies, or anyone who simply wants to claim their spot on Microsoft's platform. Since most businesses ignore Bing entirely, properly optimizing your Bing Places listing often means less competition for local searches. It's particularly valuable for B2B companies since Bing skews toward business users and older demographics.
The Verdict
Choose Bing Places if you're starting with local SEO, managing just a few locations, or want to capture that overlooked 12% of search traffic without spending money. Choose Yext if you're serious about local SEO at scale, manage multiple locations, or need the efficiency of centralized management across all major platforms. Most businesses should at least claim their Bing Places listing — it takes 20 minutes and costs nothing.