grid-my-business vs bing-places
Grid My Business vs Bing Places — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Grid My Business and Bing Places serve completely different functions in your local SEO arsenal. Grid My Business focuses on rank tracking with geographic precision, showing where your business appears in Google Maps across different locations in a grid format. Bing Places, meanwhile, is Microsoft's answer to Google My Business — a platform for managing your business listings specifically on Bing Maps and Bing search results.
The comparison isn't really apples-to-apples since one is a tracking tool and the other is a listing management platform. However, both are free tools that address different gaps most local SEO strategies have: understanding geographic ranking variations and capturing the often-ignored Bing traffic.
Feature Comparison
Grid My Business excels at granular rank tracking with its geogrid visualization, similar to Local Falcon's approach but completely free. You can see exactly where your business ranks across different neighborhoods or districts, which is crucial for businesses serving larger metropolitan areas. The tool provides heat map visualizations and tracks ranking changes over time across multiple grid points. Bing Places operates more like Google My Business, letting you claim and optimize your business listing on Microsoft's ecosystem. You can upload photos, manage business hours, respond to reviews, and track basic analytics. While Bing's search market share is smaller, it often has less competition and can drive qualified local traffic, especially in B2B markets where decision-makers use Microsoft products.
Pricing Comparison
Both tools are completely free, which makes this comparison unique in the local SEO space. Grid My Business offers their core geogrid tracking without any paid tiers — unusual for rank tracking tools. Bing Places is free as part of Microsoft's broader strategy to compete with Google's local search dominance. Neither tool has premium features or paid upgrades, though Grid My Business may monetize through partnerships with other SEO tools.
Best For
Grid My Business is better for local SEO professionals and agencies who need to understand ranking variations across different geographic areas. If you're optimizing for multiple locations or serving a large city where rankings vary significantly by neighborhood, the geogrid visualization is invaluable for identifying ranking gaps and opportunities. Bing Places is better for businesses wanting to capture additional local search traffic beyond Google. It's essential if your target audience includes professionals who use Microsoft products, older demographics who haven't switched from Internet Explorer/Edge, or if you're in markets where Bing has stronger penetration.
The Verdict
These tools complement rather than compete with each other. Grid My Business gives you insights into Google's local ranking patterns, while Bing Places helps you capture overlooked search traffic. If forced to choose one, Grid My Business provides more actionable SEO insights since Google dominates local search. However, the smart play is using both since they're free and address different aspects of local search optimization.