grid-my-business vs soci
Grid My Business vs SOCi — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Grid My Business and SOCi serve completely different segments of the local SEO market. Grid My Business is a free rank tracking tool focused purely on geographic grid mapping, while SOCi is an enterprise-grade multi-location marketing platform with AI-powered content creation and comprehensive location management.
The choice between these tools isn't really about features — it's about scale and budget. If you're a small business or agency needing local rank tracking, Grid My Business gives you essential geogrid functionality without cost. If you're managing hundreds of locations for major brands, SOCi provides the full-stack solution with automation, content management, and enterprise integrations.
Feature Comparison
Grid My Business focuses exclusively on local rank tracking through geographic grids, showing how your business appears in Google Maps searches across different coordinates in your target area. It's essentially a free alternative to Local Falcon's geogrid feature, letting you visualize ranking patterns across neighborhoods and optimize accordingly. The tool is straightforward — upload your business details, set your geographic area, and track rankings over time. SOCi operates as a complete multi-location marketing command center. Beyond basic rank tracking, it includes AI-powered content generation for location-specific posts, automated review response management, social media publishing across all locations, and reputation monitoring. SOCi's standout feature is its ability to create localized content at scale — the AI can generate neighborhood-specific social posts, blog content, and responses that maintain brand consistency while feeling locally relevant. The feature gap is enormous. Grid My Business gives you rank visibility; SOCi gives you an entire marketing operation. SOCi includes advanced analytics, competitor monitoring, content calendars, team collaboration tools, and integrations with major marketing platforms that Grid My Business simply doesn't offer.
Pricing Comparison
Grid My Business is completely free, making it accessible to anyone needing basic local rank tracking. There's no premium tier or paid features — you get the full geogrid functionality without cost, though this likely means limited support and basic reporting capabilities. SOCi uses custom pricing typical of enterprise software, with costs scaling based on location count and feature requirements. Expect pricing to start around several hundred dollars monthly for smaller multi-location businesses, scaling to thousands monthly for major enterprise deployments. The pricing reflects SOCi's comprehensive feature set and dedicated account management.
Best For
Grid My Business is perfect for small businesses, local agencies, or anyone who needs basic geographic rank tracking without budget for premium tools. If you're managing 1-10 locations and primarily need to understand local search visibility patterns, the free geogrid functionality covers your essential needs without ongoing costs. SOCi works best for enterprise brands, franchise systems, or large multi-location businesses that need comprehensive marketing automation. If you're managing 50+ locations and need AI-powered content creation, automated review management, and team collaboration features, SOCi's enterprise capabilities justify the investment through operational efficiency and scale.
The Verdict
Choose Grid My Business if you need free local rank tracking and can live with basic functionality. Choose SOCi if you're managing significant multi-location marketing operations and need comprehensive automation. There's little overlap between these tools — SOCi is overkill for small businesses, while Grid My Business lacks the enterprise features that large operations require.