local-falcon vs grid-my-business
Local Falcon vs Grid My Business — features, pricing, and which to choose for your local SEO geogrid tracking in 2026.
Quick Verdict
Both Local Falcon and Grid My Business tackle the same fundamental problem: showing you exactly where your business appears on Google Maps across different locations in your area. They both use the "geogrid" approach, creating a grid overlay on a map to show rankings at precise geographic points rather than just city-wide averages.
The key difference comes down to polish versus price. Local Falcon pioneered this geogrid concept and offers a more comprehensive platform, while Grid My Business provides the core functionality for free with a simpler interface.
Feature Comparison
Local Falcon delivers a more sophisticated tracking experience with detailed heat maps, historical ranking data, and competitor analysis tools. You can track multiple keywords simultaneously, export data for client reports, and drill down into specific grid points to understand ranking variations across micro-locations. The platform also includes SERP feature tracking and can show how different factors like proximity and relevance affect rankings. Grid My Business keeps things straightforward with basic geogrid visualization. You can see where you rank across a geographic area, but the feature set is intentionally minimal. There's no historical data storage, limited competitor tracking, and basic reporting capabilities. However, what it does offer works reliably and gives you the essential insight into local ranking variations. Both tools cover the same geographic areas and provide similar grid granularity, but Local Falcon's data tends to be more frequently updated and includes additional context like search volume estimates for tracked keywords.
Pricing Comparison
Grid My Business wins on price with its completely free tier that includes the core geogrid functionality. There are no monthly fees, no scan limits, and no hidden costs for basic local rank tracking. Local Falcon operates on a pay-per-scan model starting at $0.25 per scan. While this might seem affordable for occasional use, costs add up quickly if you're tracking multiple locations or running frequent scans. A business tracking 5 keywords across a 25-point grid weekly would spend around $65 per month, making it significantly more expensive than most local SEO tools.
Best For
Local Falcon is the better choice for agencies and businesses that need comprehensive local SEO data with historical tracking, detailed reporting, and advanced analytics. If you're managing multiple clients or need to demonstrate ROI with detailed before-and-after comparisons, the additional features justify the per-scan costs. Grid My Business works best for small businesses, freelancers, or anyone who needs basic local ranking insights without ongoing costs. If you just want to understand how your rankings vary across your service area and don't need advanced reporting or historical data, it delivers exactly what you need.
The Verdict
Choose Grid My Business unless you specifically need advanced features. For 90% of local businesses, the free geogrid visualization provides sufficient insight into local ranking performance without the ongoing costs. Local Falcon's additional features are valuable for agencies and data-heavy workflows, but most users will find Grid My Business covers their core needs without breaking the budget.