SOCi
Local SEOEnterprise AI platform for multi-location marketing and reputation
Overview
SOCi positions itself as the enterprise solution for multi-location marketing, combining local SEO management with social media automation and reputation management. Founded in 2012, the San Diego-based company has built its platform specifically for franchise operations, retail chains, and other businesses managing dozens or hundreds of locations. Unlike pure-play local SEO tools like BrightLocal or Whitespark, SOCi takes a broader marketing approach that includes social publishing, review management, and brand compliance monitoring.
The platform's AI capabilities focus on content localization rather than traditional SEO optimization. SOCi can take a corporate social media post and automatically generate location-specific variations that incorporate local data points, events, or market conditions. This approach addresses a key challenge for multi-location businesses: maintaining brand consistency while allowing local relevance. The system integrates with major platforms including Google Business Profile, Facebook, Instagram, and over 100 review sites and directories.
SOCi competes directly with Yext in the enterprise local marketing space, though with different strengths. While Yext emphasizes knowledge management and search optimization, SOCi leans more heavily into social automation and reputation management. This makes it particularly attractive to brands where social media presence and customer reviews drive local business performance.
Key features
AI-Powered Content Localization
Generates location-specific content variations for social posts, ads, and website copy. Uses local data points to create relevant messaging for each location.
Unified Review Management
Centralizes review monitoring and response across Google, Facebook, Yelp and 100+ platforms. AI suggests response templates based on sentiment analysis.
Social Media Automation
Schedules and publishes social content across all locations while maintaining brand consistency. Allows local customization within corporate guidelines.
Local Listing Management
Synchronizes business information across major directories and search platforms. Monitors for listing changes and inconsistencies automatically.
Performance Analytics Dashboard
Tracks local SEO metrics, social engagement, and review performance across all locations. Provides location-level and enterprise-wide reporting.
Brand Compliance Monitoring
Ensures all content and messaging adheres to corporate standards while allowing local flexibility. Flags non-compliant posts before publication.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Enterprise | Custom pricing | Multi-location management, AI content generation, review management, social publishing, analytics |
| Pro | Contact for pricing | Location management, social media automation, reputation monitoring, basic analytics |
FAQ
How many locations can SOCi manage simultaneously?
SOCi is built for enterprise scale and can manage thousands of locations from a single dashboard. The platform is designed specifically for multi-location businesses and franchise operations.
Does SOCi integrate with Google Business Profile?
Yes, SOCi provides direct integration with Google Business Profile for posting updates, managing reviews, and syncing business information. It also connects to other major local directories.
Can individual locations customize content within SOCi?
SOCi allows location-level customization while maintaining brand compliance through approval workflows. Local managers can adapt corporate content to their market while staying within brand guidelines.
What AI features does SOCi offer for content creation?
SOCi's AI generates localized variations of corporate content, suggests review responses based on sentiment analysis, and creates location-specific social media posts using local data points.
How does SOCi compare to Yext for multi-location SEO?
SOCi focuses more on social media and reputation management alongside local SEO, while Yext emphasizes knowledge management and search optimization. SOCi offers stronger social automation features.
Review Sentiment
357 reviews across 2 sources
Bottom line
SOCi is worth a serious look for local businesses who need AI-powered Genius platform generates localized. Rated 4.5/5, it delivers — though enterprise pricing with no self-serve options for smaller businesses.
People love
- +AI-powered Genius platform generates localized content and insights for multi-location brands
- +Combines review management, social publishing, and local SEO in one enterprise platform
- +Hierarchical permissions allow corporate oversight with local management autonomy
Common complaints
- –Enterprise pricing with no self-serve options for smaller businesses or agencies
- –Platform can feel complex with multiple modules competing for attention
- –Reporting customization is limited compared to dedicated analytics tools
Last updated Feb 2026