local-falcon vs bing-places
Local Falcon vs Bing Places — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Local Falcon and Bing Places serve completely different purposes in the local SEO ecosystem. Local Falcon is a specialized rank tracking tool that shows you exactly where your business appears on Google Maps across different geographic locations. Bing Places is Microsoft's free business listing management platform for getting your business found on Bing Maps and search.
This isn't really an either/or comparison — these tools complement each other rather than compete. Local Falcon helps you track and optimize your Google Maps performance, while Bing Places ensures you're not missing out on Microsoft's 12% search market share.
Feature Comparison
Local Falcon excels at one thing: geographic rank tracking. Its geogrid system scans Google Maps rankings from multiple points across your target area, creating heat maps that show exactly where you rank well and where you don't. You can track competitors, monitor ranking changes over time, and identify geographic blind spots in your local SEO coverage. The tool also provides share of voice metrics and allows you to export data for reporting. Bing Places operates more like Google My Business — it's a listing management platform where you claim your business, update information, add photos, and manage reviews. While basic, it includes features like appointment booking integration, product showcases, and messaging capabilities. The platform automatically syncs your listing across Bing Maps, Bing search results, and partner sites like Apple Maps and Yahoo. Local Falcon offers advanced filtering options, keyword-specific tracking, and integration capabilities that serious local SEO professionals need. Bing Places keeps it simple with straightforward business profile management and basic analytics showing how customers find and interact with your listing.
Pricing Comparison
Local Falcon operates on a pay-per-scan model starting at $0.25 per scan, with bulk pricing reducing costs for regular users. A typical monthly campaign might cost $20-50 depending on how frequently you track rankings and how many locations you monitor. There's no free tier, but the pricing is transparent and you only pay for what you use. Bing Places is completely free with no premium tiers or hidden costs. Microsoft provides the platform as a way to populate their maps and search results with accurate business data, similar to how Google offers Google My Business for free.
Best For
Local Falcon is the better choice when you need detailed insights into your Google Maps performance. If you're managing local SEO for multiple locations, tracking competitors, or need to prove ROI with geographic ranking data, Local Falcon's specialized tracking capabilities are worth the investment. It's particularly valuable for businesses in competitive local markets where small ranking differences matter. Bing Places is the better choice for basic business listing management on Microsoft's platforms. Since it's free and takes minimal time to set up, every local business should claim their Bing Places listing. While Bing's search share is smaller than Google's, it still represents millions of potential customers, and the effort-to-reward ratio is excellent.
The Verdict
Use both tools — they serve different purposes in a complete local SEO strategy. Start with Bing Places since it's free and takes 15 minutes to set up properly. Add Local Falcon when you need serious Google Maps rank tracking and have the budget for regular monitoring. Bing Places handles your Microsoft presence while Local Falcon optimizes your Google Maps performance.