yext vs grid-my-business
Yext vs Grid My Business — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
This comparison highlights a fundamental split in local SEO tooling: comprehensive enterprise platforms versus focused free tools. Yext offers end-to-end local presence management with listing distribution, review management, and local page creation across hundreds of directories. Grid My Business takes the opposite approach, doing one thing exceptionally well — showing you exactly where your business ranks on Google Maps using a geographic grid system.
The choice between these tools isn't really about features or pricing parity. It's about whether you need a full local marketing suite or just accurate local rank tracking data.
Feature Comparison
Yext operates as a complete local marketing platform, syncing business information across 150+ directories, managing customer reviews, creating location pages, and providing analytics dashboards. Their PowerListings feature ensures NAP consistency across major platforms like Google My Business, Bing Places, Facebook, and industry-specific directories. The platform includes reputation management tools, local page builders, and integration with major CRM systems. Grid My Business focuses exclusively on local rank tracking through geographic grid visualization. Similar to Local Falcon's approach, it shows your Google Maps rankings across multiple geographic points, revealing ranking variations within your target area. The tool displays ranking data on an interactive map, helping you identify geographic ranking patterns and local pack visibility fluctuations. The feature gap is intentional — Yext aims to manage your entire local presence, while Grid My Business provides precise ranking intelligence to inform your local SEO strategy.
Pricing Comparison
Yext operates on custom enterprise pricing, typically starting around $500+ monthly for basic multi-location management. Their pricing scales significantly for larger enterprises with hundreds or thousands of locations, often reaching thousands per month for comprehensive feature access and advanced integrations. Grid My Business offers completely free access to their geogrid rank tracking functionality. No subscription required, no feature limitations, no usage caps. This represents exceptional value for local businesses or agencies needing accurate local ranking data without the overhead of enterprise platform costs.
Best For
Yext works best for enterprise brands with multiple locations needing centralized listing management, consistent NAP distribution, and integrated review management. If you're managing 10+ locations and need automated directory submissions, branded local pages, and comprehensive local presence analytics, Yext's enterprise approach justifies the investment. Grid My Business works best for individual businesses, local agencies, or anyone prioritizing accurate local rank tracking over comprehensive local management. If you need to understand your Google Maps ranking patterns across your service area without paying enterprise fees, Grid My Business delivers essential data completely free.
The Verdict
Choose Grid My Business unless you specifically need enterprise-level listing management and have the budget for custom pricing. For most local businesses and many agencies, accurate ranking data matters more than comprehensive platform features. Grid My Business provides the core intelligence you need to make informed local SEO decisions, while Yext's value proposition only makes sense for larger organizations with complex multi-location requirements and enterprise budgets.