uberall vs synup
Uberall vs Synup — features, pricing, and which to choose for your local SEO workflow in 2026.
Quick Verdict
Both Uberall and Synup tackle local SEO management, but they serve fundamentally different markets. Uberall positions itself as an enterprise location marketing platform for global brands managing hundreds or thousands of locations, while Synup targets agencies and SMBs with transparent per-location pricing and agency-focused features.
The choice between them typically comes down to scale and budget. If you're managing 50+ locations for a major brand with complex international requirements, Uberall's enterprise approach makes sense. For agencies handling multiple clients or businesses with fewer locations, Synup's straightforward pricing and agency tools are more practical.
Feature Comparison
Uberall excels at enterprise-grade location management with advanced features like automated local page creation, sophisticated review response workflows, and deep integrations with enterprise systems. Their platform handles complex scenarios like franchise management, international directory variations, and brand compliance across thousands of locations. The reporting suite includes executive dashboards and ROI attribution that enterprise clients demand. Synup focuses on core local SEO essentials with agency-friendly additions. You get listing management across 100+ directories, local rank tracking, review monitoring, and Google My Business optimization. What sets Synup apart is their white-label reporting, client portal access, and campaign management tools designed specifically for agencies juggling multiple client accounts. Their rank tracking includes local pack monitoring and competitor analysis. Both platforms handle the fundamentals well — listing sync, review management, and basic reporting. The difference lies in depth versus breadth: Uberall goes deeper with enterprise features while Synup covers more agency workflow needs.
Pricing Comparison
Uberall operates on custom enterprise pricing with no publicly disclosed rates, typically starting in the thousands per month for large location counts. This pricing model works for Fortune 500 brands but creates barriers for smaller operations. You'll need to go through sales calls and demos to get actual numbers. Synup offers transparent per-location pricing starting at $34.99 per location per month. For agencies managing 10 client locations, that's $350/month — predictable and scalable. They offer volume discounts and agency packages, but you know your costs upfront without sales negotiations. This pricing transparency is crucial for agencies billing clients or businesses budgeting location marketing spend.
Best For
Uberall is the better choice when you're managing 100+ locations for enterprise brands, need international directory coverage, require complex approval workflows, or have budget for custom enterprise solutions. Their platform handles the sophistication that large brands need for location marketing at scale. Synup works better for agencies managing multiple clients, businesses with 2-50 locations, teams wanting transparent pricing, or anyone needing white-label reporting capabilities. The agency-focused features and straightforward pricing make client management much simpler.
The Verdict
Choose Synup for most local SEO scenarios. Unless you're specifically dealing with enterprise-scale location marketing (100+ locations, international presence, complex compliance needs), Synup's combination of core features, agency tools, and transparent pricing delivers better value. The platform covers what 90% of local SEO professionals actually need without the enterprise complexity and custom pricing hurdles that make Uberall impractical for most use cases.