Synup
Local SEOLocal SEO automation platform built for agencies and franchises
Overview
Synup positions itself as a comprehensive local SEO platform designed specifically for agencies and multi-location businesses. Founded in 2014, the New York-based company has built a reputation for its white-label capabilities and franchise-friendly features. Unlike point solutions that tackle single aspects of local SEO, Synup attempts to consolidate listing management, review monitoring, rank tracking, and reporting into one platform.
The platform's strength lies in its agency-focused approach. While tools like BrightLocal excel at citation auditing and Yext dominates enterprise listing distribution, Synup carves out the middle ground with solid automation features and strong white-labeling options. It manages over 80 directories including the major players like Google, Bing, and Facebook, plus industry-specific platforms that matter for local visibility.
Synup's pricing starts at $34.99 per location, positioning it above budget options like Whitespark but below enterprise solutions like Yext. The per-location pricing model makes it predictable for agencies with multiple clients, though costs can escalate quickly for businesses with many locations.
Key features
Listing Management
Syncs business information across 80+ directories including Google, Bing, Facebook, and industry-specific platforms. Automated updates ensure consistency when business details change.
Local Rank Tracking
Monitors keyword rankings in local search results and Google My Business listings. Tracks performance across multiple locations with geo-specific accuracy.
Review Management
Aggregates reviews from Google, Yelp, Facebook and other platforms into a unified dashboard. Sends automated review invitations and alerts for new reviews.
White-Label Platform
Fully customizable client dashboards with agency branding, custom domains, and branded reports. Essential for agencies managing multiple client accounts.
Citation Audit
Scans the web for existing business mentions and identifies inconsistencies in NAP data. Provides actionable recommendations for citation cleanup.
Social Media Management
Schedule and publish posts across social platforms directly from the dashboard. Includes basic social listening and engagement tracking.
Automated Reporting
Generate scheduled reports covering rankings, reviews, listings, and social metrics. Reports can be customized and sent automatically to clients.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $34.99/location | Listing management, rank tracking, review monitoring, basic reporting |
| Growth | $49.99/location | Advanced analytics, social posting, custom reports, API access |
| Pro | $69.99/location | White-label platform, advanced integrations, priority support |
| Enterprise | Custom pricing | Multi-tenant dashboard, advanced permissions, dedicated account management |
FAQ
How does Synup compare to BrightLocal for agency use?
Synup offers stronger white-label capabilities and franchise management features, while BrightLocal has more comprehensive citation audit tools. Synup's pricing per location is generally higher but includes more features in base plans.
Can Synup manage Google Business Profile posts automatically?
Yes, Synup can schedule and publish Google Business Profile posts, including event announcements and product updates. The automation extends to other social platforms as well.
Does Synup integrate with existing agency tools?
Synup offers API access and integrations with major CRM platforms, Google Analytics, and reporting tools. The integrations are stronger at the Growth plan level and above.
What's included in the citation management feature?
Synup manages listings across 80+ directories, automatically updates information when changes are made, and provides citation cleanup recommendations. It doesn't build new citations automatically like some competitors.
How accurate is Synup's local rank tracking?
Synup tracks rankings at the city level with good accuracy for Google local pack results. However, it may not be as granular as specialized tools like Local Falcon for hyper-local tracking.
Review Sentiment
290 reviews across 2 sources
Bottom line
Solid choice for local businesses. Synup scores 4.4/5 for advanced listing automation, with the main knock being limited social post scheduling capabilities compared to dedicated social tools.
People love
- +Advanced listing automation with real-time updates across 60+ directories
- +Scalable white-label tools make it a strong choice for agencies
- +Transparent per-location pricing at $34.99 without hidden fees
Common complaints
- –Limited social post scheduling capabilities compared to dedicated social tools
- –Analytics and competitive intelligence features are surface-level
- –Smaller directory network compared to Yext's 200+ publisher integrations
Last updated Feb 2026