synup vs bing-places
Synup vs Bing Places — features, pricing, and which to choose for your local SEO workflow in 2026.
Quick Verdict
Comparing Synup to Bing Places is like comparing a Swiss Army knife to a single screwdriver — both serve local SEO needs, but at completely different scales. Synup is a comprehensive local SEO platform built for agencies managing multiple clients, while Bing Places is Microsoft's free listing management tool focused solely on Bing Maps and search visibility.
This comparison comes up when agencies want to understand if Bing's free tool can handle their local SEO needs, or if they need Synup's full suite. The reality is these tools serve different purposes in your local SEO stack, though there is some functional overlap in listing management.
Feature Comparison
Synup delivers a full local SEO platform with listing management across 150+ directories, review monitoring and response, local rank tracking, and white-label reporting. Their listing management goes beyond just Google and Bing to include Facebook, Apple Maps, Yelp, and industry-specific directories. The platform includes automated review requests, sentiment analysis, and competitor tracking across multiple locations. Bing Places focuses exclusively on managing your business presence within Microsoft's ecosystem — Bing Maps, Bing search results, and integration with Microsoft advertising products. You can update business hours, photos, descriptions, and respond to reviews, but only for Bing listings. There's no multi-directory syncing, no automated review management, and no comprehensive reporting beyond basic Bing insights. The feature gap is significant. Synup provides agency-level tools like bulk location management, client dashboards, and automated reporting. Bing Places gives you manual control over a single listing platform that, while important, represents only a fraction of the local search space.
Pricing Comparison
Bing Places is completely free with no usage limits or premium tiers. You simply claim your business listing and manage it through Microsoft's interface at no cost. Synup starts at $34.99 per location monthly, which includes listing management, review monitoring, and basic reporting. Agency plans scale up significantly — managing 50 locations could cost over $1,700 monthly. However, this pricing includes comprehensive multi-platform management, white-label reporting, and dedicated support that agencies need for client work. The pricing reflects fundamentally different value propositions. Bing Places costs nothing because Microsoft wants businesses on their platform. Synup charges premium pricing because they're providing professional-grade tools that save agencies dozens of hours monthly in manual local SEO work.
Best For
Bing Places is ideal for single-location businesses or agencies that want to ensure their clients have optimized Bing visibility without additional cost. Since Bing holds about 12% of U.S. search market share, maintaining an optimized Bing Places listing is worthwhile for local businesses, especially in certain demographics where Bing usage is higher. Synup makes sense for agencies managing multiple client locations who need centralized control, automated processes, and professional reporting. If you're handling local SEO for 10+ locations or need to demonstrate ROI to clients through comprehensive reports, Synup's feature set justifies the investment.
The Verdict
These tools complement rather than compete with each other. Bing Places should be part of every local SEO strategy because it's free and Bing traffic matters. But Synup is necessary for agencies serious about local SEO at scale. The real decision isn't choosing between them — it's whether you need Synup's comprehensive platform or can manage with free tools like Bing Places plus Google Business Profile for basic local SEO needs.