brightlocal vs uberall
BrightLocal vs Uberall — features, pricing, and which to choose for your local SEO workflow in 2026.
Quick Verdict
BrightLocal and Uberall serve the same local SEO market but target vastly different customers. BrightLocal built its reputation as the go-to local SEO platform for agencies and SMBs, offering transparent pricing and accessible tools. Uberall positions itself as an enterprise location marketing platform, focusing on multi-location brands that need global directory management and advanced analytics.
The core difference comes down to scale and complexity. BrightLocal excels at local rank tracking, citation auditing, and review management for businesses with 1-50 locations. Uberall handles thousands of locations across multiple countries, with enterprise-grade integrations and white-label solutions that BrightLocal simply doesn't offer.
Feature Comparison
BrightLocal's strength lies in its local rank tracking accuracy and citation building tools. Their Local Search Rank Checker tracks positions across Google Maps, regular search, and mobile results with granular location targeting. The Citation Tracker identifies missing citations across 100+ directories, while their Citation Builder can submit to directories automatically. Their Google Business Profile auditing catches optimization opportunities most tools miss. Uberall operates at a different level entirely. Their Listings Management distributes business information to 300+ directories globally, with real-time sync capabilities. The Social Posting feature publishes location-specific content across multiple social platforms simultaneously. Their Analytics Dashboard aggregates data from Google My Business, Facebook, and other platforms into executive-level reports. Uberall's API integrations connect with major CRM and POS systems, enabling automated location data updates that BrightLocal can't match. Both platforms handle review management, but Uberall's multi-language support and global directory coverage make it the clear winner for international brands. BrightLocal's review tools work well for English-speaking markets but lack the localization features enterprise brands require.
Pricing Comparison
BrightLocal starts at $39/month for their Track plan, covering 10 locations and basic rank tracking. Their most popular Grow plan costs $79/month for 25 locations with full citation management. Even their top Flourish plan at $149/month remains accessible to mid-sized agencies managing 50+ client locations. Uberall doesn't publish pricing, requiring custom quotes based on location count and feature requirements. Industry reports suggest enterprise plans start around $500/month for 100 locations, scaling to thousands per month for global brands. This pricing reflects their enterprise positioning but puts them out of reach for small businesses and agencies.
Best For
BrightLocal works best for local SEO agencies, multi-location SMBs, and anyone needing accurate local rank tracking without enterprise complexity. Their transparent pricing and immediate access make them ideal for agencies billing clients monthly or businesses managing their own local SEO. The learning curve is minimal, and their citation database covers the directories that actually matter for most US businesses. Uberall serves enterprise brands with 100+ locations, international businesses, and companies needing advanced integrations. If you're managing locations across multiple countries, need API access for automated workflows, or require white-label solutions for client reporting, Uberall justifies its premium pricing through features BrightLocal doesn't offer.
The Verdict
Choose BrightLocal unless you're clearly an enterprise user. Their local rank tracking rivals any platform at their price point, and their citation tools solve the most common local SEO problems without unnecessary complexity. Uberall only makes sense if you need their specific enterprise features — global directory coverage, advanced API integrations, or multi-language support. For 90% of local SEO practitioners, BrightLocal delivers better value and easier implementation.