brightlocal vs moz-local
BrightLocal vs Moz Local — features, pricing, and which to choose for your local SEO workflow in 2026.
Quick Verdict
BrightLocal and Moz Local represent two different approaches to local SEO management. BrightLocal positions itself as a comprehensive local SEO platform offering rank tracking, citation building, review management, and Google Business Profile auditing. Moz Local takes a more focused approach, specializing in citation distribution and listing management across major directories.
The core distinction lies in scope versus specialization. BrightLocal gives you a full toolkit for local SEO campaigns, while Moz Local excels at solving one specific problem: getting your business information consistently distributed across local directories and data aggregators.
Feature Comparison
BrightLocal delivers a complete local SEO suite including local rank tracking across Google Maps and local search results, citation building and monitoring, review management across platforms, and detailed Google Business Profile auditing. Their rank tracking shows position changes for local keywords with geographic modifiers, and their citation finder identifies missing listings across hundreds of directories. The review management feature aggregates reviews from Google, Facebook, and other platforms into a single dashboard. Moz Local focuses exclusively on citation distribution and data consistency. It pushes your business information to major data aggregators like Factual, Foursquare, and Localeze, which then distribute to hundreds of smaller directories. The platform monitors for data inconsistencies and attempts to correct inaccurate listings automatically. However, it lacks rank tracking, review management, or competitive analysis features that BrightLocal provides. BrightLocal's reporting capabilities are significantly more comprehensive, offering white-label reports for agencies, local search visibility scores, and competitor comparison data. Moz Local's reporting centers on listing accuracy and distribution status rather than broader local SEO performance metrics.
Pricing Comparison
Moz Local starts at $14/month for single locations, making it the more affordable entry point for small businesses managing basic citation needs. Their pricing scales based on location count, reaching enterprise levels for multi-location businesses. BrightLocal begins at $39/month but includes significantly more functionality in that base price. You get local rank tracking, citation management, review monitoring, and audit tools from the start. For agencies managing multiple clients, BrightLocal's pricing structure often delivers better value since you're getting multiple tools rather than paying separately for rank tracking, citation management, and review monitoring elsewhere. The cost difference becomes less significant when you factor in what you'd need to spend on additional tools to match BrightLocal's feature set if using Moz Local alone.
Best For
BrightLocal works best for digital agencies managing local SEO campaigns for multiple clients, businesses needing comprehensive local SEO reporting and monitoring, and companies wanting an all-in-one local SEO solution. Its white-label reporting and client management features make it particularly valuable for agencies, while the complete feature set serves businesses serious about local search optimization. Moz Local excels for businesses with multiple locations needing consistent directory listings, companies primarily concerned with citation accuracy rather than broader local SEO metrics, and organizations already using other Moz products who want integrated citation management. Its streamlined focus makes it ideal when citation distribution is your primary concern.
The Verdict
Choose BrightLocal if you need a complete local SEO platform with tracking, auditing, and reporting capabilities. Despite the higher starting price, it delivers better value for most local SEO campaigns by consolidating multiple functions into one tool. Moz Local makes sense only if citation distribution is your sole concern or you're managing numerous locations where consistent data distribution is the priority over comprehensive local SEO monitoring.