uberall vs bing-places
Uberall vs Bing Places — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
This comparison pits enterprise location marketing against basic listing management. Uberall is a comprehensive platform built for multi-location brands managing hundreds or thousands of business listings across global markets. Bing Places is Microsoft's free tool for managing your business presence on Bing search and maps — simple, focused, and often overlooked by businesses obsessing over Google.
The fundamental difference comes down to scope and scale. If you're managing a single location or handful of locations and want to claim your spot on Bing's search results, Bing Places handles that job perfectly. If you're an enterprise brand needing centralized control over hundreds of locations across multiple countries and review platforms, Uberall's full set makes sense despite the significant cost difference.
Feature Comparison
Uberall delivers enterprise-grade location marketing with listing management across 150+ directories, review monitoring and response tools, local page creation, social media management, and detailed analytics dashboards. The platform handles everything from Google My Business and Facebook to regional directories in specific countries, plus automated posting and brand compliance monitoring across locations. Bing Places focuses exclusively on your Bing Maps and search presence. You can update business information, add photos, respond to reviews, and post updates directly to your Bing listing. While limited compared to Uberall's breadth, it covers the essential functions for Bing optimization and integrates smoothly with Microsoft's advertising ecosystem if you're running Bing Ads campaigns. The analytics gap is significant — Uberall provides comprehensive reporting across all managed platforms while Bing Places offers basic insights about your Bing listing performance, search appearance, and customer actions.
Pricing Comparison
Bing Places is completely free with no restrictions on the number of listings or features. You just need a Microsoft account to get started and can immediately begin optimizing your Bing presence without any ongoing costs. Uberall uses custom enterprise pricing that typically starts in the thousands per month depending on location count and feature requirements. While they don't publish standard rates, expect significant investment for their full platform capabilities, justified primarily by the scale of locations and complexity of needs it addresses.
Best For
Uberall makes sense for enterprise brands with 50+ locations needing centralized management across multiple countries and directories. If you're dealing with brand compliance issues, managing review responses at scale, or need detailed reporting for location marketing ROI, the investment becomes worthwhile. It's particularly valuable for franchises and retail chains where consistent local presence matters significantly. Bing Places works perfectly for small to medium businesses focusing on local search optimization. Since Bing holds roughly 20% of search market share in many regions, claiming and optimizing your listing captures traffic competitors often ignore. It's especially valuable if you're already using Microsoft advertising products or targeting demographics that use Bing more frequently.
The Verdict
Choose Bing Places unless you're managing dozens of locations across multiple countries. Most businesses underutilize Bing's local search opportunities, making the free platform an easy win for local SEO strategies. Uberall only justifies its cost when you need enterprise-scale location management features that simply don't exist in simpler tools like Bing Places.