synup vs soci
Synup vs SOCi — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Synup and SOCi tackle multi-location marketing, but they serve different segments entirely. Synup positions itself as an agency-focused local SEO platform with transparent per-location pricing, while SOCi targets enterprise brands with AI-powered marketing automation and custom enterprise contracts.
The core difference comes down to scale and complexity. Synup gives agencies the tools to manage local SEO for multiple clients with white-label reporting and straightforward listing management. SOCi builds comprehensive marketing ecosystems for large brands managing hundreds or thousands of locations with AI-generated content and advanced social media publishing.
Feature Comparison
Synup focuses on core local SEO fundamentals — listing management across 150+ directories, local rank tracking, review monitoring, and citation building. Their white-label reporting lets agencies brand everything as their own, and their dashboard consolidates local SEO tasks into manageable workflows. You get the essentials without feature bloat. SOCi operates more like a complete marketing operating system. Their AI generates localized social content, automates review responses, publishes to social channels, and creates location-specific campaigns at scale. They integrate deeply with major franchise and retail systems, offering advanced analytics and brand compliance monitoring that enterprise teams actually need. The breadth difference is significant. Synup excels at doing local SEO tasks well, while SOCi handles local SEO as part of a broader multi-location marketing strategy that includes social media, paid advertising, and content creation.
Pricing Comparison
Synup's pricing is refreshingly transparent at $34.99 per location monthly, making it easy to calculate costs for agency clients or multi-location businesses. This predictable pricing works well for agencies billing clients or companies managing 5-50 locations. SOCi uses custom enterprise pricing, which typically starts in the thousands monthly for large location counts. This reflects their enterprise focus — companies using SOCi usually manage 100+ locations and need extensive customization, dedicated support, and enterprise-grade security. The investment makes sense for brands where local marketing directly impacts revenue across hundreds of locations.
Best For
Synup works best for digital marketing agencies managing local SEO for multiple clients, small franchise groups, or multi-location businesses that need solid local SEO fundamentals without complexity. If you want transparent pricing, white-label capabilities, and straightforward local SEO tools, Synup delivers exactly that. SOCi fits large franchise systems, retail chains, and enterprise brands managing extensive location networks. If you need AI-powered content creation, advanced social publishing, deep integrations with enterprise systems, and can invest significantly in multi-location marketing automation, SOCi provides the comprehensive platform you need.
The Verdict
Choose Synup if you're an agency or smaller multi-location business focused specifically on local SEO performance. The transparent pricing and agency-friendly features make it the clear choice for most local SEO use cases. Choose SOCi only if you're managing hundreds of locations and need comprehensive marketing automation beyond just local SEO — the investment only makes sense at enterprise scale where marketing complexity justifies the premium.