looker-studio vs agencyanalytics
Looker Studio vs AgencyAnalytics — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
If you're choosing between free Google tools and paid agency platforms for SEO reporting, this comparison matters. Looker Studio offers powerful data visualization at zero cost, while AgencyAnalytics provides white-label reporting built specifically for client work.
The core difference: Looker Studio is a flexible dashboard builder that requires manual setup but connects to any data source, while AgencyAnalytics is a complete SEO reporting platform with pre-built templates, automated rank tracking, and client management features baked in.
Feature Comparison
Looker Studio excels at data visualization flexibility. You can connect Google Search Console, GA4, Google Ads, and hundreds of third-party connectors to build custom dashboards. The charting options are extensive, and you can create pixel-perfect reports that match any brand. However, you're building everything from scratch — there's no rank tracking, site auditing, or automated SEO metrics included. AgencyAnalytics provides a complete SEO reporting ecosystem. You get automated rank tracking for unlimited keywords, technical SEO audits, backlink monitoring, and pre-built report templates for common client needs. The platform includes white-label branding, automated report delivery, and client portal access. While less flexible for custom data sources, it handles the entire SEO reporting workflow without requiring technical setup. For data connections, Looker Studio wins on breadth with native Google integrations and extensive third-party connectors. AgencyAnalytics focuses on SEO-specific integrations like SEMrush, Ahrefs, Google Search Console, and social media platforms, but covers fewer general business data sources.
Pricing Comparison
Looker Studio is completely free for unlimited users and reports, making it unbeatable for budget-conscious teams. You only pay for premium data connectors from third-party providers, but core Google data connections cost nothing. AgencyAnalytics starts at $12/month for the Freelancer plan (1 campaign) and scales to $179/month for agencies managing 20+ clients. Each plan includes unlimited users, automated reporting, and white-label branding. While significantly more expensive than free, you're paying for time savings — no manual dashboard building, automated data collection, and client-ready templates.
Best For
Looker Studio is the better choice when you need maximum flexibility for data visualization, have technical resources to build custom dashboards, or want to combine SEO data with broader business metrics. It's perfect for in-house teams who can invest time in setup but need sophisticated reporting capabilities without budget constraints. AgencyAnalytics is the better choice when you're running client SEO campaigns, need automated rank tracking and site audits, or want plug-and-play reporting that looks professional immediately. It's built for agencies and freelancers who bill clients for SEO work and need efficient, branded reporting workflows.
The Verdict
Choose AgencyAnalytics if you're managing client SEO work or need automated rank tracking and technical audits. The time savings and professional presentation justify the cost for revenue-generating SEO work. Choose Looker Studio only if you have technical resources to build custom dashboards and primarily need data visualization rather than complete SEO reporting functionality.