connectively vs help-a-b2b-writer
Connectively vs Help a B2B Writer — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Connectively (the rebranded HARO) and Help a B2B Writer are both source-journalist matching platforms, but they serve different audiences and scales. Connectively carries the legacy of HARO's massive journalist database and mainstream media reach, while Help a B2B Writer focuses specifically on the B2B content ecosystem with a more boutique approach.
The choice between them depends largely on whether you need access to mainstream journalists from major publications or prefer targeted B2B content opportunities. Connectively maintains HARO's broad reach across all industries and media types, while Help a B2B Writer deliberately narrows its focus to B2B writers and publications.
Feature Comparison
Connectively offers the full HARO experience with three daily email digests containing dozens of journalist queries across every conceivable category — from tech and finance to lifestyle and entertainment. The platform maintains HARO's original format of categorized queries with tight response deadlines, typically 1-3 days. Sources can respond directly to journalists through the platform, and Connectively provides query filtering and keyword alerts for paid users. Help a B2B Writer operates with a more curated approach, sending fewer but more targeted opportunities specifically for B2B content creators, SaaS companies, and business service providers. Their queries tend to have longer response windows and focus on thought leadership pieces, case studies, and industry insights rather than breaking news. The platform also offers more personalized matching between writers and sources, with some manual curation of opportunities. Both platforms allow sources to create profiles and respond to queries for free, but Connectively's paid tiers unlock advanced filtering, priority placement, and analytics that Help a B2B Writer doesn't yet offer at the same level.
Pricing Comparison
Both platforms start free, but their paid offerings differ significantly. Connectively's free tier gives you access to all queries via email digests, while paid plans (starting around $19/month) add keyword alerts, advanced filtering, and priority response features. Their enterprise plans can reach several hundred dollars monthly for agencies managing multiple clients. Help a B2B Writer keeps most features free, focusing on building their community rather than monetizing through subscriptions. They do offer premium services like personalized source matching and content placement assistance, but these are typically custom-priced services rather than standard subscription tiers.
Best For
Connectively is better if you want maximum exposure across mainstream media, tech publications, and major industry outlets. The HARO brand still carries significant weight with journalists, and you'll get access to queries from major publications like Forbes, Entrepreneur, and industry-specific trades. It's ideal for established companies, executives, and agencies managing multiple clients who need consistent media opportunities. Help a B2B Writer works better for SaaS founders, B2B marketers, and consultants who want higher-quality, more targeted opportunities. If you prefer fewer but more relevant queries, longer response times, and a community focused specifically on B2B content, this platform delivers better ROI per opportunity.
The Verdict
Choose Connectively for scale and mainstream media reach. While it requires more filtering to find relevant opportunities, the volume and prestige of publications make it worthwhile for most businesses serious about digital PR. Help a B2B Writer is the better choice for B2B specialists who value quality over quantity and want to build relationships within a focused community.