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Connectively

Digital PR

Source-journalist matching platform formerly known as HARO

Overview

Connectively launched in 2023 as the spiritual successor to HARO (Help a Reporter Out), maintaining the core source-journalist matching functionality that made HARO a staple of digital PR strategies. After HARO's discontinuation, Connectively filled the gap with a platform designed specifically for connecting subject matter experts with journalists seeking quotes and sources for their stories.

The platform operates on the same fundamental model that made HARO successful: journalists submit queries for expert sources, and potential sources respond with their credentials and quotes. What sets Connectively apart from its predecessor is improved filtering, analytics capabilities, and expanded features that go beyond simple email alerts. The team behind Connectively includes former HARO users and PR professionals who understand the pain points of the original system.

Connectively competes directly with platforms like Qwoted, Featured.com, and Muck Rack, but maintains focus on the high-volume, democratized approach that characterized HARO rather than the more curated, premium models of its competitors.

Score breakdown

Composite Score

21.6

#4 of 7 in Digital PR#346 of 508 overall

Feature Depth0.0

Ease of Use35.0

Data Quality0.0

Value for Money75.0

Integration0.0

Market Traction13.0

Our review

Connectively (formerly HARO) is a journalist-source matching platform connecting reporters with expert sources for stories. It's a key channel for earning high-authority backlinks through expert quotes and media mentions.

Pros

✓Connects experts with journalists
✓Free to participate
✓High-authority backlink opportunities
✓Successor to HARO

Cons

—Highly competitive
—Low hit rate on pitches
—Time-intensive to monitor

Best for

Digital PR professionalsLink builders earning media backlinksThought leaders seeking media coverage

Key features

Source-Journalist Matching

Connects subject matter experts with journalists seeking quotes for stories. Maintains the core HARO functionality with improved matching algorithms.

Keyword Alert System

Filters opportunities by relevant keywords and topics to ensure sources only see relevant requests. Reduces noise and improves response quality.

Response Analytics

Tracks which pitches get accepted and measures success rates. Helps sources refine their approach and identify high-converting opportunities.

Direct Journalist Outreach

Allows sources to pitch story ideas directly to journalists in their database. Expands beyond reactive responses to proactive PR efforts.

Media Contact Database

Searchable database of verified journalists and their beat coverage. Enables targeted outreach for specific publications and topics.

Success Tracking

Monitors when responses turn into published articles with backlinks. Provides ROI measurement for digital PR efforts.

Pricing

Plan	Price	Includes
Free	$0	Basic source opportunities, email alerts, limited responses
Standard	$19/month	Priority alerts, advanced filtering, analytics dashboard
Premium	$49/month	Keyword alerts, direct journalist pitches, success tracking
Enterprise	Custom	Team accounts, white-label options, API access

Price verified 2025-02-01 · USDView vendor pricing

FAQ

Is Connectively the same as HARO?

Connectively is the official successor to HARO (Help a Reporter Out), launched after HARO was discontinued in 2023. It maintains the same core functionality with additional features.

How does Connectively compare to other PR platforms?

Connectively focuses specifically on the journalist-source matching model that made HARO successful, while competitors like Qwoted and Featured.com offer broader PR tools and different matching approaches.

Can you get quality backlinks through Connectively?

Yes, successful responses often result in editorial backlinks from reputable publications. However, success depends on providing valuable expertise and following up professionally with journalists.

Technical & Integrations

—Chrome Extension

—WordPress Plugin

—Open Source

Deployment: cloud

How does Connectively compare?

vs help-a-b2b-writerCompare →vs terkelCompare →vs featured-comCompare →vs haroCompare →vs muck-rackCompare →

View all comparisons →

aiseo.is Score

21.6

#4 of 7 in Digital PR

Garrett SmithExpert reviewer

20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

G2★★★★½4.6

Overall★★★★½4.6

7 reviews across 1 source

🟠Reddit sentiment

negative

12 threads in SEO, PublicRelations, Wordpress

Negative transition from HAROPoor platform experienceWorse than predecessor HAROCision acquisition concerns

“Connectively is awful. Everything Cision touches turns to shit.”
r/PublicRelations

“The response rate is the same as with HARO. Haven't noticed any difference.”
r/SEO

🔵𝕏 sentiment

mixed

5 posts

Part of standard PR/link-building toolkitHigher quality queries than free alternativesPlatform instability and ownership changesPositioned as HARO successor/premium version

“Connectively (formerly HARO premium) higher quality queries”
@dmarketrickss

“haha which one are you talking about, there were so many moves - move to connectively, then shut down, then peter launched sos, then haro got bought back by featured”
@elvissun

Last updated Feb 2026

Quick Facts

CategoryDigital PR

Starting priceFree

Pricing modelFreemium

Free tierYes

Founded2023

HQUSA

StageBootstrapped

Websiteconnectively.us