Connectively
Digital PRSource-journalist matching platform formerly known as HARO
Overview
Connectively launched in 2023 as the spiritual successor to HARO (Help a Reporter Out), maintaining the core source-journalist matching functionality that made HARO a staple of digital PR strategies. After HARO's discontinuation, Connectively filled the gap with a platform designed specifically for connecting subject matter experts with journalists seeking quotes and sources for their stories.
The platform operates on the same fundamental model that made HARO successful: journalists submit queries for expert sources, and potential sources respond with their credentials and quotes. What sets Connectively apart from its predecessor is improved filtering, analytics capabilities, and expanded features that go beyond simple email alerts. The team behind Connectively includes former HARO users and PR professionals who understand the pain points of the original system.
Connectively competes directly with platforms like Qwoted, Featured.com, and Muck Rack, but maintains focus on the high-volume, democratized approach that characterized HARO rather than the more curated, premium models of its competitors.
Key features
Source-Journalist Matching
Connects subject matter experts with journalists seeking quotes for stories. Maintains the core HARO functionality with improved matching algorithms.
Keyword Alert System
Filters opportunities by relevant keywords and topics to ensure sources only see relevant requests. Reduces noise and improves response quality.
Response Analytics
Tracks which pitches get accepted and measures success rates. Helps sources refine their approach and identify high-converting opportunities.
Direct Journalist Outreach
Allows sources to pitch story ideas directly to journalists in their database. Expands beyond reactive responses to proactive PR efforts.
Media Contact Database
Searchable database of verified journalists and their beat coverage. Enables targeted outreach for specific publications and topics.
Success Tracking
Monitors when responses turn into published articles with backlinks. Provides ROI measurement for digital PR efforts.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Basic source opportunities, email alerts, limited responses |
| Standard | $19/month | Priority alerts, advanced filtering, analytics dashboard |
| Premium | $49/month | Keyword alerts, direct journalist pitches, success tracking |
| Enterprise | Custom | Team accounts, white-label options, API access |
FAQ
Is Connectively the same as HARO?
Connectively is the official successor to HARO (Help a Reporter Out), launched after HARO was discontinued in 2023. It maintains the same core functionality with additional features.
How does Connectively compare to other PR platforms?
Connectively focuses specifically on the journalist-source matching model that made HARO successful, while competitors like Qwoted and Featured.com offer broader PR tools and different matching approaches.
Can you get quality backlinks through Connectively?
Yes, successful responses often result in editorial backlinks from reputable publications. However, success depends on providing valuable expertise and following up professionally with journalists.
Review Sentiment
Bottom line
A free option for PR and outreach teams: Connectively offers connected journalists with expert sources efficiently when it was. It lacks a review track record, so treat it as experimental.
People love
- +Connected journalists with expert sources efficiently when it was operational as HARO
- +Free tier previously made media outreach accessible to businesses and PR professionals of all sizes
- +Large network of journalists and media outlets provided high-quality backlink opportunities
Common complaints
- –Service was shut down in December 2024 and has since been relaunched under Featured.com with diminished functionality
- –AI-generated spam responses flooded the platform, degrading pitch quality and journalist trust
- –Transition from HARO to Connectively introduced confusing tiered pricing and a more complex interface that frustrated longtime users
Last updated Feb 2026