Qwoted
Digital PRExpert source platform for journalist queries
Overview
Qwoted positions itself as a more sophisticated alternative to traditional PR platforms by focusing on expert-journalist relationship building rather than mass email distribution. Founded in 2018 by Peter Shankman (the creator of HARO), the platform emphasizes quality connections through detailed expert profiles and intelligent matching algorithms. Unlike HARO's spray-and-pray email model, Qwoted creates a more targeted ecosystem where journalists can actively search for and discover relevant experts.
The platform serves as a bridge between PR professionals seeking media coverage and journalists needing credible sources. Qwoted's approach centers on building ongoing relationships rather than one-off transactions, with features designed to help experts establish themselves as go-to sources in their fields. This relationship-focused model often produces higher-quality backlinks and more substantial brand mentions compared to volume-based competitors.
Qwoted competes directly with HARO and Connectively in the digital PR space, but differentiates itself through its expert-centric approach and relationship management tools. The platform has gained traction among PR agencies and thought leaders who prefer a more strategic approach to media outreach over the traditional broadcast model.
Score breakdown
Composite Score
26.6Our review
Qwoted is a journalist-source matching platform connecting PR professionals and experts with media outlets. Similar to HARO, it provides opportunities for earning media backlinks through expert contributions.
Pros
- ✓Expert-centric approach builds higher quality relationships than mass email models
- ✓Founded by HARO creator Peter Shankman with proven industry expertise
- ✓Free tier provides accessible entry point for testing the platform
Cons
- —Zero integrations limit workflow efficiency and platform connectivity
- —Limited market traction compared to established competitors like HARO
- —Narrow focus on expert-journalist matching may not serve broader PR needs
Best for
Key features
Expert-Journalist Matching
Automated matching system connects subject matter experts with journalists seeking sources based on expertise, location, and topic relevance.
Pitch Response System
Direct response interface allows experts to quickly submit quotes and background information to journalist queries with structured formatting.
Real-time Query Alerts
Email and mobile notifications deliver relevant journalist requests immediately, increasing response speed and placement chances.
Profile Optimization
Detailed expert profiles with credentials, specialties, and media experience help journalists identify and select appropriate sources.
Response Analytics
Track pitch success rates, journalist engagement, and media placements to optimize future responses and profile positioning.
Media Relationship Building
Follow-up tools and journalist contact management help build ongoing relationships beyond individual story placements.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month | Basic profile, limited pitch responses, email notifications |
| Pro | $39/month | Unlimited pitches, advanced filtering, priority support, pitch analytics |
| Business | $99/month | Team collaboration, branded profiles, CRM integration, advanced reporting |
FAQ
How does Qwoted differ from HARO?
Qwoted focuses on building ongoing expert-journalist relationships with profile-based matching, while HARO operates more as a daily email digest service. Qwoted also provides more detailed analytics and response tracking.
Can agencies use Qwoted for multiple clients?
Yes, the Business plan supports team collaboration and multiple expert profiles. Agencies can manage client expert positioning and track coverage across different accounts.
What types of media outlets use Qwoted?
Qwoted works with journalists from major publications like Forbes, TechCrunch, and Wall Street Journal, as well as trade publications, podcasts, and digital media outlets across various industries.
How quickly should I respond to journalist queries?
Response time is critical - most successful pitches are submitted within 1-2 hours of the query posting. Qwoted's mobile alerts help experts respond quickly from anywhere.
Does Qwoted guarantee media coverage?
No platform can guarantee coverage, but Qwoted's matching algorithm and profile optimization tools increase placement chances compared to mass-distribution services.
Capabilities
Technical & Integrations
Social Proof
Notable Customers
Testimonials
“Qwoted helps me find valuable sources for fast-turnaround stories and more evergreen journalism alike. I also like to use it to source data to strengthen my stories and even crowdsource broader pitch ideas when I have an upcoming pitch call and am struggling to shape angles. I highly recommend it for journalists looking for qualified experts to inform their research.”
“Qwoted has been a huge help. It has consistently connected me with high-level experts at lightning speed, which means I can get my job done much faster and with less stress. Unlike other platforms, you get no spammy replies to requests, and there are customer service reps readily available to assist. Highly recommend!”
“The team at Qwoted are always so helpful whenever I'm looking for contacts for a story. They're quick, efficient, and the check-up emails always seem to come at the right time when I'm on a tight deadline, needing professional comment for a feature! I'd recommend to all writers or editors.”
aiseo.is Score
#3 of 7 in Digital PR
Review Sentiment
🟠Reddit sentiment
mixed10 threads in PublicRelations, SEO, freelance
“Qwoted has no regard for PR pros or agencies. Journalists do not pay for this platform-- instead, PR pros/agencies/individuals have to pay a whopping $150-700+”
r/PublicRelations
“What I like, though, about Qwoted paid plan is that you get 2 hours advantage over free plans plus pitch intel.”
r/PublicRelations
🔵𝕏 sentiment
positive6 posts
“→ Use Qwoted and Featured to get digital mentions and request quality backlinks.”
@seonatia
“Honored to be named to the Qwoted 100, recognizing PR professionals who consistently deliver clarity, credibility, and meaningful media engagement.”
@HeatherDeSantis
Last updated Feb 2026
Quick Facts
Target Market
Ideal for
Industries
Category
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