Qwoted
Digital PRExpert source platform for journalist queries
Overview
Qwoted positions itself as a more sophisticated alternative to traditional PR platforms by focusing on expert-journalist relationship building rather than mass email distribution. Founded in 2018 by Peter Shankman (the creator of HARO), the platform emphasizes quality connections through detailed expert profiles and intelligent matching algorithms. Unlike HARO's spray-and-pray email model, Qwoted creates a more targeted ecosystem where journalists can actively search for and discover relevant experts.
The platform serves as a bridge between PR professionals seeking media coverage and journalists needing credible sources. Qwoted's approach centers on building ongoing relationships rather than one-off transactions, with features designed to help experts establish themselves as go-to sources in their fields. This relationship-focused model often produces higher-quality backlinks and more substantial brand mentions compared to volume-based competitors.
Qwoted competes directly with HARO and Connectively in the digital PR space, but differentiates itself through its expert-centric approach and relationship management tools. The platform has gained traction among PR agencies and thought leaders who prefer a more strategic approach to media outreach over the traditional broadcast model.
Key features
Expert-Journalist Matching
Automated matching system connects subject matter experts with journalists seeking sources based on expertise, location, and topic relevance.
Pitch Response System
Direct response interface allows experts to quickly submit quotes and background information to journalist queries with structured formatting.
Real-time Query Alerts
Email and mobile notifications deliver relevant journalist requests immediately, increasing response speed and placement chances.
Profile Optimization
Detailed expert profiles with credentials, specialties, and media experience help journalists identify and select appropriate sources.
Response Analytics
Track pitch success rates, journalist engagement, and media placements to optimize future responses and profile positioning.
Media Relationship Building
Follow-up tools and journalist contact management help build ongoing relationships beyond individual story placements.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month | Basic profile, limited pitch responses, email notifications |
| Pro | $39/month | Unlimited pitches, advanced filtering, priority support, pitch analytics |
| Business | $99/month | Team collaboration, branded profiles, CRM integration, advanced reporting |
FAQ
How does Qwoted differ from HARO?
Qwoted focuses on building ongoing expert-journalist relationships with profile-based matching, while HARO operates more as a daily email digest service. Qwoted also provides more detailed analytics and response tracking.
Can agencies use Qwoted for multiple clients?
Yes, the Business plan supports team collaboration and multiple expert profiles. Agencies can manage client expert positioning and track coverage across different accounts.
What types of media outlets use Qwoted?
Qwoted works with journalists from major publications like Forbes, TechCrunch, and Wall Street Journal, as well as trade publications, podcasts, and digital media outlets across various industries.
How quickly should I respond to journalist queries?
Response time is critical - most successful pitches are submitted within 1-2 hours of the query posting. Qwoted's mobile alerts help experts respond quickly from anywhere.
Does Qwoted guarantee media coverage?
No platform can guarantee coverage, but Qwoted's matching algorithm and profile optimization tools increase placement chances compared to mass-distribution services.
Review Sentiment
Bottom line
Qwoted is free and worth exploring for PR and outreach teams — free platform connecting experts with journalists for earned media backlinks. Still too new for formal reviews, so set expectations accordingly.
People love
- +Free platform connecting experts with journalists for earned media backlinks
- +Higher quality journalist queries compared to the volume-focused HARO model
- +Profile verification builds credibility with journalists reviewing sources
Common complaints
- –Smaller journalist network means fewer opportunities than larger platforms
- –Response rate from journalists can be unpredictable and slow
- –Limited analytics on pitch performance — hard to optimize outreach strategy
Last updated Feb 2026